Editorial Board   Guest Author

Mr. Hunt

John R. Hunt

Attorney, Stokes Wagner Hunt Martez & Terrell, ALC

John Hunt has litigated employment, labor and commercial law cases in over 75 federal and state courts throughout the United States. A substantial portion of this work has been devoted to the defense of businesses in the hospitality and restaurant industries. In addition to representing clients at trials, arbitrations and mediations, he provides counseling and advice on a variety of issues, including those involving, wage and hour requirements, employment discrimination, restrictive covenants, family and medical leave, union relations, contract negotiations and the preparation and implementation of personnel policies.

At Stokes Wagner, Mr. Hunt works to provide early, practical assessments of the pros and cons of each case and its potential economic and emotional consequences. Once this occurs, he and his team try to implement the best strategy to win at trial (or sooner) or resolve the dispute in other ways, including through mediation or arbitration. They follow the same approach in counseling and advice where they use their experience in the hospitality industry and with its unique labor and employment issues to identify the best and most practical solutions as quickly as possible.

A regular speaker at continuing legal education seminars, Mr. Hunt also helped the firm serve as general counsel to the Georgia Hospitality and Trial Association. Mr. Hunt's practice has included work for Interstate Hotels, Radisson Hotels, Swiss Hotels, TGI Friday's, Rare Hospitality Buena Vista Hospitality Group, Four Seasons Hotels, The Georgia Aquarium, Outback Steakhouse, Ted's Montana Grill, the Krystal Company, Chubb Insurance, and Liberty Insurance Company.

Mr. Hunt received his J.D. from the College of William & Mary, his B.S., magna cum laude from Boston University and his B.A., magna cum laude from Boston University.

Please visit http://www.stokeswagner.com for more information.

Mr. Hunt can be contacted at +1 404-766-0076 or jhunt@stokeswagner.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.