Editorial Board   Guest Author

Mr. Hunt

John R. Hunt

Attorney, Stokes Wagner Hunt Martez & Terrell, ALC

John Hunt has litigated employment, labor and commercial law cases in over 75 federal and state courts throughout the United States. A substantial portion of this work has been devoted to the defense of businesses in the hospitality and restaurant industries. In addition to representing clients at trials, arbitrations and mediations, he provides counseling and advice on a variety of issues, including those involving, wage and hour requirements, employment discrimination, restrictive covenants, family and medical leave, union relations, contract negotiations and the preparation and implementation of personnel policies.

At Stokes Wagner, Mr. Hunt works to provide early, practical assessments of the pros and cons of each case and its potential economic and emotional consequences. Once this occurs, he and his team try to implement the best strategy to win at trial (or sooner) or resolve the dispute in other ways, including through mediation or arbitration. They follow the same approach in counseling and advice where they use their experience in the hospitality industry and with its unique labor and employment issues to identify the best and most practical solutions as quickly as possible.

A regular speaker at continuing legal education seminars, Mr. Hunt also helped the firm serve as general counsel to the Georgia Hospitality and Trial Association. Mr. Hunt's practice has included work for Interstate Hotels, Radisson Hotels, Swiss Hotels, TGI Friday's, Rare Hospitality Buena Vista Hospitality Group, Four Seasons Hotels, The Georgia Aquarium, Outback Steakhouse, Ted's Montana Grill, the Krystal Company, Chubb Insurance, and Liberty Insurance Company.

Mr. Hunt received his J.D. from the College of William & Mary, his B.S., magna cum laude from Boston University and his B.A., magna cum laude from Boston University.

Please visit http://www.stokeswagner.com for more information.

Mr. Hunt can be contacted at +1 404-766-0076 or jhunt@stokeswagner.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.