Editorial Board   Guest Author

Mr. Nicolls

Marcus Nicolls

Senior Vice President and Business Unit President, Partners in Leadership (PIL)

Marcus Nicolls is Senior Vice President and Business Unit President of Partners In Leadership (PIL). He serves on the company's Senior Management Team and helps lead the strategic vision and direction of the organization. His extensive experience in leadership, management, and sales has largely helped shape PIL and the company's continued success. Mr. Nicolls has worked with some of the world's most successful senior leaders from Fortune 1000 and Global 500 companies, including Boston Scientific, Destination Hotels & Resorts, Hilton Hotels & Resorts, Intel Security, Kroger, Louis Vuitton, Marvell, Sony, Starbucks, US Foods, and Walgreens. As an expert in Accountability Training® and Culture Change, Marcus helps deliver value-added business solutions that are industry relevant to his clients and has implemented organizational transformations, resulting in record-setting results such as increased revenues, improved shareholder value, high employee engagement, and low turnover. Clients praise his world-class ability to passionately get involved as an expert consultant, providing valuable insight on trending issues and taking ownership for helping to deliver on their results. Marcus Nicolls is Senior Vice President and Business Unit President of Partners In Leadership (PIL). He serves on the company's Senior Management Team and helps lead the strategic vision and direction of the organization. His extensive experience in leadership, management, and sales has largely helped shape PIL and the company's continued success. Mr. Nicolls has worked with some of the world's most successful senior leaders from Fortune 1000 and Global 500 companies, including Kroger, Starbucks Coffee, Covance, Destination Hotels & Resorts, Boston Scientific, and Sony. As an expert in Accountability Training® and Culture Change, Marcus helps deliver value-added business solutions that are industry relevant to his clients and has implemented organizational transformations has extensive knowledge and background spanning over several industries, including hospitality, finance, technology, healthcare, government, retail, energy, and entertainment. Mr. Nicolls is a regularly featured keynote speaker for large conferences, associations, and organizations with the distinction of providing a keynote address at the MGM Grand in Las Vegas to an audience of 20,000 people. Other speaking engagements include the National Restaurant Association Supply Chain Management Executive Study Group, Food Marketing Institute's Future Connect, and the International Association of Amusement Parks and Attractions. Audience participants praise his passion, insight, and wisdom as a speaker and world-class facilitator. Mr. Nicolls received a Bachelor of Arts in International Relations from Brigham Young University and a Master of Pacific International Affairs (MPIA) from the University of California, San Diego. Marcus has lived abroad and is conversant in the Chinese language. Marcus and his wife, Joy, have 4 children.

Mr. Nicolls can be contacted at 800-504-6070 ext. 223 or marcus.nicolls@ozprinciple.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.