Editorial Board   Guest Author

Ms. Nunez

Ashley Nunez

Marketing Associate, Interactive Web Tours

Ashley Nunez has been the voice of Interactive Web Tours since its creation. She is the voice-over artist and marketing associate creating script and promotional materials. Interactive Web Tours is a virtual tour business owned and run by Robert Nunez. She was introduced to Interactive Web Tours and immediately believed it was one of the most effective tools for any and all businesses to use. Mr. Nunez's passion and ability to create one-of-a-kind virtual tours and Ms. Nunez's skill with words, the business has grown over the years. Ms. Nunez worked for Artistic Expressions Photography and then with Interactive Web Tours for almost ten years. With this knowledge she feels confident that Interactive Web Tours is by far one of the most visually appealing and professional virtual tour photography businesses in the country.

Ms. Nunez can be contacted at 508-883-8940 or ashsnunez@gmail.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.