Editorial Board   Guest Author

Mr. Black

Jon Black

Principal Consultant, Clarabridge

Jon H. Black is a Principal Consultant within the Client Services division of Clarabridge, a SaaS customer experience management (CEM) company. Joining Market Metrix in 2011, Jon was a Statistical Analyst and a Product Manager of Analytics. In 2014, Clarabridge acquired Market Metrix. Mr. Black brought 15 years of management and statistical analysis experience from the hospitality and Internet sectors. He currently uses econometric techniques to perform leading hospitality research and predictive modeling for clients' custom studies and industry publications. Mr. Black consults closely with client executives to detail insight using their customer feedback in order to better manage and grow their businesses. Mr. Black lived 10 years in Turkey, he first became published when writing and editing for the industry/country journals The Oil and Gas Year and The Business Year. He wrote on the Banking & Finance, Oil & Gas and Tourism industries for Kurdistan, Iran, Egypt and Libya (pre-Arab Spring). In the USA, his works and analyses have been featured in the industry periodical Hotel Management, Tnooz, Scholastic News and USA Today. Mr. Black has an M.S. in Financial Economics from Yeditepe University, Istanbul, Turkey and a B.A. in Hotel & Restaurant Administration from Washington State University. He currently lives in San Rafael, CA with his wife and twin 7-year-olds.

Mr. Black can be contacted at 415-526-4643 or Jon.Black@clarbridge.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.