Editorial Board   Guest Author

Mr. Black

Jon Black

Principal Consultant, Clarabridge

Jon H. Black is a Principal Consultant within the Client Services division of Clarabridge, a SaaS customer experience management (CEM) company. Joining Market Metrix in 2011, Jon was a Statistical Analyst and a Product Manager of Analytics. In 2014, Clarabridge acquired Market Metrix. Mr. Black brought 15 years of management and statistical analysis experience from the hospitality and Internet sectors. He currently uses econometric techniques to perform leading hospitality research and predictive modeling for clients' custom studies and industry publications. Mr. Black consults closely with client executives to detail insight using their customer feedback in order to better manage and grow their businesses. Mr. Black lived 10 years in Turkey, he first became published when writing and editing for the industry/country journals The Oil and Gas Year and The Business Year. He wrote on the Banking & Finance, Oil & Gas and Tourism industries for Kurdistan, Iran, Egypt and Libya (pre-Arab Spring). In the USA, his works and analyses have been featured in the industry periodical Hotel Management, Tnooz, Scholastic News and USA Today. Mr. Black has an M.S. in Financial Economics from Yeditepe University, Istanbul, Turkey and a B.A. in Hotel & Restaurant Administration from Washington State University. He currently lives in San Rafael, CA with his wife and twin 7-year-olds.

Mr. Black can be contacted at 415-526-4643 or Jon.Black@clarbridge.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.