Editorial Board   Guest Author

Ms. Barnhill

Pamela Barnhill

President & COO, IHT, IBC and IVH Hotels

Pamela J.W. Barnhill is the president and COO of InnSuites Hospitality Trust (IHT), which has three divisions: InnSuites Hotels & Suites, InnDependent Boutique Collection (IBC) and International Vacation Hotels (IVH), all headquartered in Phoenix.

IHT is a real estate investment trust that owns, manages and provides managed distribution, along with soft brand-like benefits including loyalty services inside a proprietary CRS technology platform.

Ms. Barnhill joined IHT in 2002 as general manager and progressed with InnSuites through roles in revenue management, operations, and sales and trademark licensing. Prior to joining IHT, Ms. Barnhill held executive positions at Motorola Semiconductor, Franchise Finance Corporation of America and PRTM Management Consulting. She has served as a board member for the Independent Lodging Industry Association (ILIA) since 2011.

Ms. Barnhill earned a Bachelor of Arts degree in economics and mathematics cum laude with honors from the University of Arizona in Tucson and a Masters of Business Administration from Carnegie Mellon University in Pittsburgh. She was a 2016 EY Entrepreneur of the Year finalist and she lives in Scottsdale, Ariz., with her husband and two children.

IBC is dedicated to providing guests with a unique, non-cookie cutter hotel experience in addition to providing value-added amenities and resort locations to its guests. Guests love the InnDependent InnCentives travel rewards program. InnDependent InnCentives has no blackouts and IBC does all the work for you. IBC and InnDependent InnCentives was founded by Ms. Barnhill who grew up in the independent hotel business, daughter of an Independent Hotelier / Owner / Manager.

Ms. Barnhill experienced first-hand the sales and marketing trials and lack of cost-effective operations resources for independent hoteliers. To combat the lack of affordable resources, she founded IBC (InnDependent Boutique Collection) Hotels, which is Independent Hotel Network with collection benefits and technology platform to address this problem of feeling like operating on an island.

To date, Ms. Barnhill is President and COO of independent hotels which she has successfully tested these sales/marketing/operations methods. Hoteliers love IBC and the added reservations, a strong independent network along with the free InnDependent InnCentives travel rewards frequent traveler program. No long-term contracts. No high fees. No Hassle. IBC was founded by Independent Hoteliers and knows what it means to run a hotel independently and the challenges it bears. “Solutions for Independent Hoteliers by Independent Hoteliers”

Ms. Barnhill can be contacted at 602-944-1500 x215 or pbarnhill@ibchotels.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.