Editorial Board   Guest Author

Ms. Barnhill

Pamela Barnhill

President & COO, IHT, IBC and IVH Hotels

Pamela J.W. Barnhill is the president and COO of InnSuites Hospitality Trust (IHT), which has three divisions: InnSuites Hotels & Suites, InnDependent Boutique Collection (IBC) and International Vacation Hotels (IVH), all headquartered in Phoenix.

IHT is a real estate investment trust that owns, manages and provides managed distribution, along with soft brand-like benefits including loyalty services inside a proprietary CRS technology platform.

Ms. Barnhill joined IHT in 2002 as general manager and progressed with InnSuites through roles in revenue management, operations, and sales and trademark licensing. Prior to joining IHT, Ms. Barnhill held executive positions at Motorola Semiconductor, Franchise Finance Corporation of America and PRTM Management Consulting. She has served as a board member for the Independent Lodging Industry Association (ILIA) since 2011.

Ms. Barnhill earned a Bachelor of Arts degree in economics and mathematics cum laude with honors from the University of Arizona in Tucson and a Masters of Business Administration from Carnegie Mellon University in Pittsburgh. She was a 2016 EY Entrepreneur of the Year finalist and she lives in Scottsdale, Ariz., with her husband and two children.

IBC is dedicated to providing guests with a unique, non-cookie cutter hotel experience in addition to providing value-added amenities and resort locations to its guests. Guests love the InnDependent InnCentives travel rewards program. InnDependent InnCentives has no blackouts and IBC does all the work for you. IBC and InnDependent InnCentives was founded by Ms. Barnhill who grew up in the independent hotel business, daughter of an Independent Hotelier / Owner / Manager.

Ms. Barnhill experienced first-hand the sales and marketing trials and lack of cost-effective operations resources for independent hoteliers. To combat the lack of affordable resources, she founded IBC (InnDependent Boutique Collection) Hotels, which is Independent Hotel Network with collection benefits and technology platform to address this problem of feeling like operating on an island.

To date, Ms. Barnhill is President and COO of independent hotels which she has successfully tested these sales/marketing/operations methods. Hoteliers love IBC and the added reservations, a strong independent network along with the free InnDependent InnCentives travel rewards frequent traveler program. No long-term contracts. No high fees. No Hassle. IBC was founded by Independent Hoteliers and knows what it means to run a hotel independently and the challenges it bears. “Solutions for Independent Hoteliers by Independent Hoteliers”

Ms. Barnhill can be contacted at 602-944-1500 x215 or pbarnhill@ibchotels.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.