Editorial Board   Guest Author

Ms. Barnhill

Pamela Barnhill

President & COO, IHT, IBC and IVH Hotels

Pamela J.W. Barnhill is the president and COO of InnSuites Hospitality Trust (IHT), which has three divisions: InnSuites Hotels & Suites, InnDependent Boutique Collection (IBC) and International Vacation Hotels (IVH), all headquartered in Phoenix.

IHT is a real estate investment trust that owns, manages and provides managed distribution, along with soft brand-like benefits including loyalty services inside a proprietary CRS technology platform.

Ms. Barnhill joined IHT in 2002 as general manager and progressed with InnSuites through roles in revenue management, operations, and sales and trademark licensing. Prior to joining IHT, Ms. Barnhill held executive positions at Motorola Semiconductor, Franchise Finance Corporation of America and PRTM Management Consulting. She has served as a board member for the Independent Lodging Industry Association (ILIA) since 2011.

Ms. Barnhill earned a Bachelor of Arts degree in economics and mathematics cum laude with honors from the University of Arizona in Tucson and a Masters of Business Administration from Carnegie Mellon University in Pittsburgh. She was a 2016 EY Entrepreneur of the Year finalist and she lives in Scottsdale, Ariz., with her husband and two children.

IBC is dedicated to providing guests with a unique, non-cookie cutter hotel experience in addition to providing value-added amenities and resort locations to its guests. Guests love the InnDependent InnCentives travel rewards program. InnDependent InnCentives has no blackouts and IBC does all the work for you. IBC and InnDependent InnCentives was founded by Ms. Barnhill who grew up in the independent hotel business, daughter of an Independent Hotelier / Owner / Manager.

Ms. Barnhill experienced first-hand the sales and marketing trials and lack of cost-effective operations resources for independent hoteliers. To combat the lack of affordable resources, she founded IBC (InnDependent Boutique Collection) Hotels, which is Independent Hotel Network with collection benefits and technology platform to address this problem of feeling like operating on an island.

To date, Ms. Barnhill is President and COO of independent hotels which she has successfully tested these sales/marketing/operations methods. Hoteliers love IBC and the added reservations, a strong independent network along with the free InnDependent InnCentives travel rewards frequent traveler program. No long-term contracts. No high fees. No Hassle. IBC was founded by Independent Hoteliers and knows what it means to run a hotel independently and the challenges it bears. “Solutions for Independent Hoteliers by Independent Hoteliers”

Ms. Barnhill can be contacted at 6029441500215 or pbarnhill@ibchotels.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.