Editorial Board   Guest Author

Ms. White

Bronwyn White

Chief Executive Officer & Founder, My Travel Research.com

Bronwyn White is the CEO and co-founder of MyTravelResearch.com a research firm that specializes in the travel and tourism sector. She is also content manager of the industry acclaimed MyTravelResearch.com Premium membership website. The site scans and curates the most current travel research and marketing trends letting travel and tourism professionals focus energies in marketing, development or planning to make better-informed to build businesses and tourism economies.

Ms. White comes with 25 years of experience in the travel and tourism industry in the areas of market research, sales and marketing. Having worked for and consulted to big and small travel and tourism companies from Qantas Airways, Tourism Australia, Emirates, Industry Associations to small regional tourism destinations, she brings an insight that only skin in the tourism game can deliver.

Please visit http://www.mytravelresearch.com for more information.

Ms. White can be contacted at 61-(0) 408-225-766 or bronwyn@mytravelresearch.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.