Editorial Board   Guest Author

Ms. White

Bronwyn White

Chief Executive Officer & Founder, My Travel Research.com

Bronwyn White is the CEO and co-founder of MyTravelResearch.com a research firm that specializes in the travel and tourism sector. She is also content manager of the industry acclaimed MyTravelResearch.com Premium membership website. The site scans and curates the most current travel research and marketing trends letting travel and tourism professionals focus energies in marketing, development or planning to make better-informed to build businesses and tourism economies.

Ms. White comes with 25 years of experience in the travel and tourism industry in the areas of market research, sales and marketing. Having worked for and consulted to big and small travel and tourism companies from Qantas Airways, Tourism Australia, Emirates, Industry Associations to small regional tourism destinations, she brings an insight that only skin in the tourism game can deliver.

Please visit http://www.mytravelresearch.com for more information.

Ms. White can be contacted at 61-(0) 408-225-766 or bronwyn@mytravelresearch.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.