Editorial Board   Guest Author

Ms. Novotny, CHSE

Cindy Novotny, CHSE

Managing Partner, Master Connection Associates

Managing Partner of Master Connection Associates (MCA) Cindy Novotny is recognized by the American Society for Training and Development (ASTD) as one of nine most powerful and innovative speakers. Ms. Novotny has been branded the “Radical Mentor” by thousands of executives around the world for her straight forward, no nonsense approach to leadership. Ms. Novotny has been featured in The Wall Street Journal, Training Magazine, Successful Meetings, and broadcast live on the BBC. Ms. Novotny spans the globe speaking to vast audiences that range from line employees to top executives. She has shared the stage with global leaders such as former New York Mayor, Rudy Giuliani. Hospitality Sales and Marketing Association International (HSMAI) recognized Ms. Novotny as one of the Top 25 Most Extraordinary Minds in Sales & Marketing. The Award is given for the most innovation, vision and achievement in the hospitality, travel and tourism industry. Ms. Novotny founded Master Connection Associates and it is now one of the premiere international consulting and training organizations specializing in service delivery, sales and leadership performance. MCA's work contributed to client success including The Ritz-Carlton Hotel Company earning an unprecedented two Malcolm Baldrige National Quality Awards, Alston & Bird, LLP Law Firm reaching number two on Fortune Magazine's '100 Best Companies to Work For' List and Barclays Bank (UK) becoming the # 1 service provider in their competitive set while winning more than 17 national and international service excellence awards…and counting. Energy, passion, and drive guarantee Ms. Novotny's message will captivate each person in her audience. Her targeted message and popularity has no boundaries as she addresses groups around the world. Her charismatic, humorous, no nonsense approach, combined with in-depth knowledge, bring an audience alive with reality-based skills and cutting edge training technology. Speaking topics include sales, customer service, leadership, conflict resolution, innovation, building dynamic teams and quality processes relative to service.

Ms. Novotny, CHSE can be contacted at 949-589-6137 or cindynovotny@masterconnection.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.