Editorial Board   Guest Author

Mr. Festinger

Robert Festinger

General Manager, YVE Hotel Miami

Robert Festinger is General Manager at YVE Hotel Miami, a property managed by Destination Hotels, the largest operator of independent hotels and resorts in North America, and owned by Host Hotels & Resorts, the nation's largest lodging real estate investment trust. The 245-room property is ideally situated in the heart of downtown Miami at 146 Biscayne Blvd. Mr. Festinger was formerly the Vice President and Managing Director of the Newport Beachside Hotel & Resort in Sunny Isles Beach, also referred to as Florida's Riviera. He oversaw the day-to-day operations of the Newport Group; Kitchen 305, Seven Seas Aveda Spa & Salon, Newport Marketing, Newport Hospitality and Newport Vacation Club. He was also responsible for sales, marketing and operations for the oceanfront resort's 360 rooms and more than 600 employees. Prior to the Newport, he was with Starwood Hotels & Resorts as Director of Sales and Catering/Convention Services for the Westin and Sheraton brands. During that tenure, he was awarded the Starwood Platinum Award in 2006 before joining the Chicago City Centre Hotel & Sports Club of Chicago to oversee event and catering operations. Mr. Festinger officially started his career as a social and corporate catering sales manager at Terrace on the Park, New York's most recognizable event venue for more than 40th years where he boosted fundraising, corporate and social sales. Mr. Festinger's father, Wilhelm Festinger, was a European trained chef and successful restaurateur so he was raised in the hospitality business from an early age. His family owned Pappagallo Restaurant of Glen Head in New York. He officially began his career in the hospitality business in 1997 after graduating from Hofstra University with a degree in political science and economics. Today Mr. Festinger resides in Aventura, Florida with his wife and three-year-old son.

Mr. Festinger can be contacted at 305-358-4555 or rfestinger@destinationhotels.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.