Editorial Board   Guest Author

Mr. Porter

Jason Porter

Regional Managing Director, Pinkerton

Jason Porter CPP, is a Regional Managing Director at Pinkerton, and has been involved in corporate, criminal, and civil investigations and executive protection for over 15 years. He served honorably in the U. S. Marine Corps as a non-commissioned officer with the 1st Fleet Anti-Terrorism Security Team Company working with both public, private and federal organizations. During his time with FAST Company he was highly trained in counter/anti-terrorism operations, hostage rescue diplomat security. After leaving the Marine Corps Mr. Porter was hired by a prominent investigations and consulting firm in Las Vegas as the Director of Operations & Investigations. He has been a successful executive with two major contract security companies, where he was responsible for over three-thousand billable hours per week. He has managed the security at many facilities including a DOE Security contract which provided armed and unarmed security. He has developed training and quality assurance programs that increased the production and effectiveness of the security forces for numerous clients. Jason has over 15 years of high-level corporate security experience, and has been awarded his Certified Protection Professional (CPP) by the American Society of Industrial Security (ASIS). Mr. Porter successfully developed and implemented an anti-piracy and counterfeiting enforcement and training program. This program was largely successful in Nevada, Arizona, and Utah where he has conducted identification of pirated/counterfeit product training for numerous local, state, and federal agencies. Mr. Porter has been invited to and spoke at the National Gang Conference on the connection between street gangs and intellectual property crimes. Mr. Porter is currently a court recognized expert, and has testified on behalf of the plaintiffs and the defense. He has conducted numerous employee theft and loss investigations for various corporations, and has extensive training and experience in interviewing and interrogation techniques

Mr. Porter can be contacted at 46-431-5598 or Jason.Porter@pinkerton.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.