Editorial Board   Guest Author

Mr. Wilhelmsen

Kevin Wilhelmsen

Dean, University of Phoenix School of Business

Kevin Wilhelmsen is the program dean and faculty member for University of Phoenix School of Business. In this role, he is responsible for the development of industry-aligned curriculum, assessment of student learning outcomes, faculty scholarship and academic policy development. He regularly engages industry associations and employers to inform the University's curriculum and chairs the Business and Industry Relations Committee for the Accreditation Council for Business Schools and Programs, a global business accreditation association. Mr. Wilhelmsen leads the development of a portfolio of academic programs in industries including hospitality, retail and financial services. He recently worked with the American Hotel & Lodging Educational Institute to develop an industry-aligned associate degree and certificate program in Hospitality Fundamentals. Mr. Wilhelmsen holds a Master of Business Administration from University of Phoenix and a Bachelor of Science in Business Administration from the University of Arizona. He regularly authors research articles for the Accreditation Council for Business Schools and Programs (ACBSP) and is a site team evaluator for the organization.

Mr. Wilhelmsen can be contacted at 602-557-1262 or Kevin.Wilhelmsen@phoenix.edu

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.