Editorial Board   Guest Author

Mr. Mayne

Lonnie Mayne

President, InMoment

Lonnie Mayne has dedicated his career to helping companies drive bottom-line results by transforming their way of doing business from the status quo, to a high-performance, customer-centric model. Currently president at InMoment, a customer experience optimization platform, Mr. Mayne is charged with building a people-centered culture with the company's internal “customers” (our employees), as well as with their 350 global clients. His professional journey includes running worldwide sales & marketing operations and serving on international boards of directors. The companies he has worked both for and with include some of the largest and most successful brands in a variety of ultra-competitive industries, including retail, food, technology, and sports entertainment. Mr. Mayne's expertise in building wildly prosperous, customer-centric organizations is in high demand, and he spends a good portion of his time consulting with C-level executives and speaking publicly. He pioneered the Red Shoes Experience concept, and uses that platform to inspire others to create and deliver authentic, memorable relationships. Lonnie's laser focus on the customer is driven by decades of experience and a deep belief that centering business around human beings is what drives good companies to become great.

Mr. Mayne can be contacted at 801-263-2333 or lmayne@inmoment.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.