Editorial Board   Guest Author

Mr. Mayne

Lonnie Mayne

President, InMoment

Lonnie Mayne has dedicated his career to helping companies drive bottom-line results by transforming their way of doing business from the status quo, to a high-performance, customer-centric model. Currently president at InMoment, a customer experience optimization platform, Mr. Mayne is charged with building a people-centered culture with the company's internal “customers” (our employees), as well as with their 350 global clients. His professional journey includes running worldwide sales & marketing operations and serving on international boards of directors. The companies he has worked both for and with include some of the largest and most successful brands in a variety of ultra-competitive industries, including retail, food, technology, and sports entertainment. Mr. Mayne's expertise in building wildly prosperous, customer-centric organizations is in high demand, and he spends a good portion of his time consulting with C-level executives and speaking publicly. He pioneered the Red Shoes Experience concept, and uses that platform to inspire others to create and deliver authentic, memorable relationships. Lonnie's laser focus on the customer is driven by decades of experience and a deep belief that centering business around human beings is what drives good companies to become great.

Mr. Mayne can be contacted at 801-263-2333 or lmayne@inmoment.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.