Editorial Board   Guest Author

Mr. McKeown

Todd McKeown

Vice President Direct Sale Strategic Markets, Cintas

As Vice President of Direct Sale Strategic Markets and Officer, Todd McKeown is responsible for the Tailored Apparel business at Cintas. He also has responsibility for all other Cintas services sold into the Hospitality & Gaming market, which includes Deep Clean, Rental Garments, Facility Services, First Aid & Safety Products and Training, and Fire Protection.

In this role, Mr. McKeown oversees an organization of sales and operations dedicated solely to the Hospitality & Gaming market. In addition to the U.S. Tailored Apparel business, Mr. McKeown also runs the International and Luxury Apparel business units. Cintas' Luxury business, Fourmy, is based in Toronto, Canada.

International presence consists of the Calamex business servicing Mexico, Central America, South America and the Caribbean Islands, the European business, Cintas Hospitality UK, based in London, and the Asia business in Hong Kong, with offices in Shanghai and Macau.

Mr. McKeown can be contacted at 513-972-2079 or McKeownt@cintas.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.