Editorial Board   Guest Author

Mr. Woodman

Henry Woodman

Founder & President, ICE Portal

As founder and president of ICE Portal, Henry Woodman is committed to delivering the highest standard for rich media creation, management and distribution. This is a commitment that found its roots in television and film production and earned Mr. Woodman four Emmy nominations for his work in network television. With a passion for travel, Mr. Woodman produced and directed films for leading travel destinations worldwide on behalf of major travel companies. These major travel companies included American Airlines, American Express, Eastern Airlines, several government tourism boards, and leading international cruise lines. In 1997 he founded World Travelvision (WTV), a leading content provider for Internet Travel and Tourism. Since its inception, WTV has pioneered the production and distribution of Digital Brochures and Virtual Reality 360°Panormaic Photography. In 2003, World Travelvision was completely rebuilt and renamed ICE Portal. In his now nearly three decades of experience in international travel promotion, Mr. Woodman is considered one of today's leading travel industry experts on rich media content. He shares his expertise in the recently published book How to Sell Travel on the Internet. This enlightening, entertaining read presents an insider's view of today's burgeoning online travel world while guiding the reader through the travel industry's major distribution channel and sales platform. Henry Woodman is a Florida native and a graduate of the University of Arizona. He is trilingual, speaking English, Spanish, and French fluently, and is a natural entrepreneur. He recently completed his MBA in Entrepreneurship at NOVA Southeastern University.

Mr. Woodman can be contacted at 954-893-6778 or henry@iceportal.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.