Editorial Board   Guest Author

Mr. Woodman

Henry Woodman

Founder & President, ICE Portal

Henry Woodman's international travel promotion career spans over 30 years beginning in television and film production. Since 1984, as co-founder of WoodMark productions, Mr. Woodman traveled the globe producing and directing travel videos for tourist boards, airlines and destination marketing offices. He produced major television programs in the United States and Latin America. For his work in network television, Mr. Woodman has earned four Emmy nominations.

In 1997 he founded World Travelvision (WTV), a leading content provider for Internet Travel and Tourism. WTV pioneered and perfected Digital Brochures and Virtual Reality 360° Panoramic Photography. He is considered one of the travel industry's leading experts on visual internet content.

In 2004, Mr. Woodman founded ICE Portal (ICE) and ICE acquired World Travelvision. ICE Portal, (ICE being an acronym for Internet Content Exchange), is the leading hospitality technology platform to manage and distribute hotel visuals. Client list includes major international hotel chains such as Hilton, Wyndham, Hyatt, Accor, Choice Hotels and Best Western. ICE delivers hotel visuals to all the major distribution channels (GDS, OTA, Search and Social Networks) in the proper specs and provides their clients with an overall content score, allowing them to improve their rankings across all the OTAs. 54,000 hotels worldwide utilize ICE Portal's photo management and distribution services and the figure continues to grow quarter to quarter.

Mr. Woodman is a Florida native and a graduate of the University of Arizona. He is trilingual, speaking English, Spanish, and French fluently, and is a natural entrepreneur. He recently completed his MBA in Entrepreneurship at NOVA Southeastern University.

Mr. Woodman can be contacted at 954-893-6778 or henry@iceportal.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.