Editorial Board   Guest Author

Mr. Woodman

Henry Woodman

Founder & President, ICE Portal

Henry Woodman's international travel promotion career spans over 30 years beginning in television and film production. Since 1984, as co-founder of WoodMark productions, Mr. Woodman traveled the globe producing and directing travel videos for tourist boards, airlines and destination marketing offices. He produced major television programs in the United States and Latin America. For his work in network television, Mr. Woodman has earned four Emmy nominations.

In 1997 he founded World Travelvision (WTV), a leading content provider for Internet Travel and Tourism. WTV pioneered and perfected Digital Brochures and Virtual Reality 360° Panoramic Photography. He is considered one of the travel industry's leading experts on visual internet content.

In 2004, Mr. Woodman founded ICE Portal (ICE) and ICE acquired World Travelvision. ICE Portal, (ICE being an acronym for Internet Content Exchange), is the leading hospitality technology platform to manage and distribute hotel visuals. Client list includes major international hotel chains such as Hilton, Wyndham, Hyatt, Accor, Choice Hotels and Best Western. ICE delivers hotel visuals to all the major distribution channels (GDS, OTA, Search and Social Networks) in the proper specs and provides their clients with an overall content score, allowing them to improve their rankings across all the OTAs. 54,000 hotels worldwide utilize ICE Portal's photo management and distribution services and the figure continues to grow quarter to quarter.

Mr. Woodman is a Florida native and a graduate of the University of Arizona. He is trilingual, speaking English, Spanish, and French fluently, and is a natural entrepreneur. He recently completed his MBA in Entrepreneurship at NOVA Southeastern University.

Mr. Woodman can be contacted at 954-893-6778 or henry@iceportal.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.