Editorial Board   Guest Author

Ms. Owens

Suzanne Owens

Vice President, Sales & Marketing, Kenyon International, Inc.

Suzanne Owens is in her twentieth year as Vice President of Sales for Kenyon International. She focuses primarily on the hospitality industry, where she has been active in the advancement of green and sustainable cooking technologies through education and training. These principles are also important to the institutional, academic and military segments, which she also serves. Ms. Owens also developed an on-line course entitled The Next Generation of Cooking: Induction Cooking Systems, which earns the participant 1 CEU credit upon completion.

Prior to her time at Kenyon, Ms. Owens held numerous positions in specialty chemicals, including technical marketing consultant, worldwide product manager, market manager, technical service representative, research chemist, and product engineer over twenty years with various firms. She holds a B.S. degree in Textile Chemistry with a specialty in dyestuffs and has a patent on 28 dyes for nylon.

Kenyon International, Inc. is a veteran owned small business and domestic manufacturer of 1 & 2-burner ceramic cooktops and indoor/outdoor smokeless electric grills for residential, hospitality, institutional, academic, military, marine and mobile markets globally. Established in 1931, Kenyon is the recognized market leader in the markets it serves for its specialty cooking appliances, and holds numerous patents and awards for its innovation. Recently, the new SilKEN 2 induction cooktops earned a Silver Product Innovation Award from Environments for Aging. Additional new SilKEN 2 cooktops are in the development pipeline. Recently, new vacuum technology StacKEN cookware was introduced to compliment the SilKEN induction cooking system.

Please visit http://www.cookwithkenyon.com. for more information.

Ms. Owens can be contacted at 860-664-4906 or sowens@cookwithkenyon.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.