Editorial Board   Guest Author

Mr. Chao

Daniel Chao

General Manager, Novotel Nanjing East and Novotel Nanjing Central

Daniel Chao is the General Manager of Novotel Nanjing East and Novotel Nanjing Central. The Novotel Nanjing Central is located in the center of downtown Nanjing and caters for business and leisure travelers, while the Novotel Nanjing East is perfect for business travelers and has large versatile facilities for conferences and events. He is responsible for aspects of daily operations, sales and marketing and strategic planning. Prior to moving to Nanjing he was General Manager of hotels in Beijing, China and Africa. Mr. Chao's 24 year hospitality industry career began as a university student working part-time in restaurants. This evolved into restaurant management and eventually to hotel management. Daniel has always been fascinated by the duality of hotel management- with its creative, artistic side combined with its rigorous financial aspects - “It's great to be able to develop concepts and services then see how those creations generate real measurable results”. Working primarily internationally Mr. Chao has exercised his profession in the Middle East, Africa, Asia, Europe and South America which has given him great insights into what aspects of the industry are truly universal and what aspects need to be significantly tailored to fit local teams and consumers. Mr. Chao holds a bachelor's degree in humanities and an MBA from ESSEC University, Paris, France. Daniel is married and has two sons. In his free time he is a voracious reader of anything on topics ranging from management, to mathematics, popular science, history and fiction.

Mr. Chao can be contacted at +86 138 5158 0660 or danielchao@outlook.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.