Editorial Board   Guest Author

Ms. Kyricos

Mia Kyricos

Founder and President , Kyricos & Associates, LLC

Mia Kyricos is president and founder of Kyricos & Associates, LLC, a boutique advisory firm providing strategic guidance to wellness-driven hospitality, tourism and lifestyle companies. Most recently, Ms. Kyricos was Chief Brand Officer of Spafinder Wellness, Inc.®, the world's largest marketing, gifting and incentives company for the wellness industry, where she created the company's core “Wellness 365™” brand philosophy offering expertise across (8) categories of wellness (Fitness, Nutrition, Healing, Mindset, Beauty, Play, Caring and Relationships) and founded the global Wellness Travel Awards program. She also served as the company's spokesperson and oversaw marketing, advertising, strategic partnerships, communications and research, including its well-known State of Wellness Travel and Global Spa and Wellness Trend Forecasts. Previously Ms. Kyricos was vice president of Core Performance, the workplace wellness division of EXOS, where she directed company operations and related deployments on the campuses of Fortune 500 clients. She also served as director of global spa brands for Starwood Hotels and Resorts Worldwide where she created (6) international spa brands for the corporation's Le Meridien, Sheraton, St. Regis, Westin, W and Luxury Collection hotel brands, and oversaw the Starwood Spa Collection marketing program, inclusive of 60 premier hotel/resort spas across 26 countries. With over 20 years of experience including work for other lifestyle brands including Canyon Ranch Health Resorts and Exhale Mind Body Spas, Ms. Kyricos is a globally-respected business leader and wellness travel and lifestyle expert. She is a frequent speaker and contributing writer to hospitality, tourism and wellness-related publications and associations worldwide. Her work and expertise has been featured in popular business and trade publications including The New York Times, CNN, Smart Money, The Skift Report, Real Simple, Hotel Business, Travel Weekly, Lodging, Spa Business, Spa China, Market Watch, Healing Arts and more. Ms. Kyricos holds a Masters of Management in Hospitality Administration (MMH) from Cornell University, and a Bachelor's Degree (BA) in International Relations from Wheaton College. She sits on the Boards of the Global Wellness Summit (GWS) and the University of California Irvine (UCI) Spa Management & Hospitality Certificate Program, is Chair of the Wellness Communities Initiative for the Global Wellness Institute (GWI) and serves as a US Ambassador for Global Wellness Day.

Please visit http://www.kyricos.com for more information.

Ms. Kyricos can be contacted at 207-200-3683 or mia@kyricos.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.