Editorial Board   Guest Author

Ms. Kyricos

Mia Kyricos

Founder and President , Kyricos & Associates, LLC

Mia Kyricos is president and founder of Kyricos & Associates, LLC, a boutique advisory firm providing strategic guidance to wellness-driven hospitality, tourism and lifestyle companies. Most recently, Ms. Kyricos was Chief Brand Officer of Spafinder Wellness, Inc.®, the world's largest marketing, gifting and incentives company for the wellness industry, where she created the company's core “Wellness 365™” brand philosophy offering expertise across (8) categories of wellness (Fitness, Nutrition, Healing, Mindset, Beauty, Play, Caring and Relationships) and founded the global Wellness Travel Awards program. She also served as the company's spokesperson and oversaw marketing, advertising, strategic partnerships, communications and research, including its well-known State of Wellness Travel and Global Spa and Wellness Trend Forecasts. Previously Ms. Kyricos was vice president of Core Performance, the workplace wellness division of EXOS, where she directed company operations and related deployments on the campuses of Fortune 500 clients. She also served as director of global spa brands for Starwood Hotels and Resorts Worldwide where she created (6) international spa brands for the corporation's Le Meridien, Sheraton, St. Regis, Westin, W and Luxury Collection hotel brands, and oversaw the Starwood Spa Collection marketing program, inclusive of 60 premier hotel/resort spas across 26 countries. With over 20 years of experience including work for other lifestyle brands including Canyon Ranch Health Resorts and Exhale Mind Body Spas, Ms. Kyricos is a globally-respected business leader and wellness travel and lifestyle expert. She is a frequent speaker and contributing writer to hospitality, tourism and wellness-related publications and associations worldwide. Her work and expertise has been featured in popular business and trade publications including The New York Times, CNN, Smart Money, The Skift Report, Real Simple, Hotel Business, Travel Weekly, Lodging, Spa Business, Spa China, Market Watch, Healing Arts and more. Ms. Kyricos holds a Masters of Management in Hospitality Administration (MMH) from Cornell University, and a Bachelor's Degree (BA) in International Relations from Wheaton College. She sits on the Boards of the Global Wellness Summit (GWS) and the University of California Irvine (UCI) Spa Management & Hospitality Certificate Program, is Chair of the Wellness Communities Initiative for the Global Wellness Institute (GWI) and serves as a US Ambassador for Global Wellness Day.

Please visit http://www.kyricos.com for more information.

Ms. Kyricos can be contacted at 207-200-3683 or mia@kyricos.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.