Editorial Board   Guest Author

Mr. Cepeda

Javier Cepeda

Regional Vice President, LEVEL Furnished Living

In his role as regional vice president of LEVEL Furnished Living, Javier Cepeda leads the opening and overall brand growth strategy for the Downtown Los Angeles development. Overseeing the $200 million, 33-story tower that will open this summer 2015 in the city's South Park District, Mr. Cepeda keeps a keen eye on industry trends and business news to maintain a strong presence in today's competitive landscape. A proven leader with extensive hospitality experience, Mr. Cepeda leads his teams by setting clear expectations, realistic goals, capitalizing on growing market trends and establishing lasting business relationships. A seasoned veteran of the hospitality industry, Mr. Cepeda brings more than 15 years of relevant management, guest services, sales and communications experience to his current position. He previously worked in the operations department at both Four Seasons Resort Punta Mita and Four Seasons Resort Whistler before joining the LEVEL Furnished Living team in 2010. Since joining the LEVEL Furnished Living team, Mr. Cepeda has been an integral part of spearheading the opening of their flagship property in Vancouver, Canada and now looks forward to leading the Downtown Los Angeles property to similar success. Colombian born and raised, Mr. Cepeda has also lived in Dominican Republic, Mexico and Canada. He holds a Bachelor of Tourism and Hotel Management from Universidad Externado de Colombia. In 2010, he served as operations supervisor for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games, the non-profit organization responsible for planning, organizing, financing and staging the Games in Whistler, Canada. He is a 2015 recipient of the Tower of Excellence Award for Individual of the Year from the Corporate Housing Providers Association (CHPA). http://www.stayinglevel.com/los-angeles

Please visit http://www.stayinglevel.com for more information.

Mr. Cepeda can be contacted at 213-873-8400 or dtla@stayinglevel.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.