Editorial Board   Guest Author

Mr. Garcia Rosa

Arturo Garcia Rosa

President & Founder, SAHIC South America and SAHIC Cuba

With more than 35 years of experience in hospitality, Arturo Garcia Rosa is regarded as one of the leading authorities and advisors in the hotel, travel and tourism industries in Latin America. His publications, articles, and presentations reflect his passionate interest in keeping current with industry developments throughout Latin America, as well as his profound insights, vision, and in-depth knowledge of the industry. In 1995 he founded RHC Hospitality Consulting [www.rhc.la][1], one of the most respected consulting firms based in Latin America. In 2008, Arturo founded SAHIC - the South American Hotel & Tourism Investment Conference - the only annual event of its kind in Latin America, aimed at promoting hotel and tourism developments and related real-estate projects in the region. In May 2017, he will host the first hotel investment conference in Cuba, SAHIC Cuba, in conjunction with the Cuba Ministry of Tourism. Mr. Rosa's career is as extensive as it is prestigious in the hospitality sector in Latin America; he was President & Managing Director of Buenos Aires' renowned Alvear Palace Hotel from 1984 to 1995, where he led the project to rebrand and reposition one of most iconic hotels in the world. He also served as President of Welcome Argentina (1992-1994) and was Founder and CEO of Destino Argentina (2003-2005), a non-profit organization whose mission is to promote Argentina as a travel destination. Mr. Rosa was also the force and brainpower behind the Argentina 2010 Travel & Tourism Plan, the first-ever destination marketing strategic plan for the country. [1]: http://www.rhc.la

Please visit www.sahic.com for more information.

Mr. Garcia Rosa can be contacted at 5491144457646 or agrosa@sahic.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.