Editorial Board   Guest Author

Mr. Garcia Rosa

Arturo Garcia Rosa

President & Founder, SAHIC South America and SAHIC Cuba

With more than 35 years of experience in hospitality, Arturo Garcia Rosa is regarded as one of the leading authorities and advisors in the hotel, travel and tourism industries in Latin America. His publications, articles, and presentations reflect his passionate interest in keeping current with industry developments throughout Latin America, as well as his profound insights, vision, and in-depth knowledge of the industry. In 1995 he founded RHC Hospitality Consulting [www.rhc.la][1], one of the most respected consulting firms based in Latin America. In 2008, Arturo founded SAHIC - the South American Hotel & Tourism Investment Conference - the only annual event of its kind in Latin America, aimed at promoting hotel and tourism developments and related real-estate projects in the region. In May 2017, he will host the first hotel investment conference in Cuba, SAHIC Cuba, in conjunction with the Cuba Ministry of Tourism. Mr. Rosa's career is as extensive as it is prestigious in the hospitality sector in Latin America; he was President & Managing Director of Buenos Aires' renowned Alvear Palace Hotel from 1984 to 1995, where he led the project to rebrand and reposition one of most iconic hotels in the world. He also served as President of Welcome Argentina (1992-1994) and was Founder and CEO of Destino Argentina (2003-2005), a non-profit organization whose mission is to promote Argentina as a travel destination. Mr. Rosa was also the force and brainpower behind the Argentina 2010 Travel & Tourism Plan, the first-ever destination marketing strategic plan for the country. [1]: http://www.rhc.la

Please visit www.sahic.com for more information.

Mr. Garcia Rosa can be contacted at 54-9-11-4445-7646 or agrosa@sahic.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.