Editorial Board   Guest Author

Mr. Gillanders

Larry Gillanders

Co-founder, Ace DuraFlo Systems

Larry Gillanders is the co-founder of ACE DuraFlo® Systems, LLC, the developer of patented ePIPE® technologies, which is a world leader in the small diameter pipe lining industry. He is also the CEO of Pipe Restoration Technologies, LLC, and its subsidiaries, which are the businesses that install the pipe lining technologies.

Pipe Restoration Technologies is the parent company of the ePIPE product and worldwide group of installers that utilize the patented ePIPE process to restore pipes in-place. An alternative to a destructive repipe, this process is achieved using an application of an epoxy barrier coating, which results in a restored, epoxy lined piping system. The process provides a remedy for pinhole leaks, epoxy lining, corrosion control and prevention of lead leaching from pipes without the destruction or disruption encountered by pipe replacements.

PRT and its affiliated companies have locations throughout the United States, United Kingdom, Hong Kong, Belgium, Spain and Mexico. He has developed multi-lingual international technical programs for ePIPE, and is the Director of Pipe Restoration Services in the United Kingdom and Director of ePIPE Espana in Spain.

Please visit http://www.aceduraflo.com for more information.

Mr. Gillanders can be contacted at 1-800-359-6369 or lg@aceduraflo.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.