Editorial Board   Guest Author

Mr. Heidenreich

Jay Heidenreich

Director of Sales & Marketing, Ritz Carlton Kapalua

Jay Heidenreich has been appointed Director of Sales & Marketing of the 463-room AAA Five-Diamond Ritz-Carlton, Kapalua located on the northwest shore of Maui. With more than eighteen years of hospitality experience, Heidenreich will be responsible for the leadership of all sales and marketing for the luxury hotel in the exclusive enclave of Kapalua. Prior to his new role, he most recently served over four years as Director of Sales and Marketing at The Ritz-Carlton, Half Moon Bay in Northern California. “Jay brings a wealth of experience both within The Ritz-Carlton brand as well as Sales and Marketing leadership roles at neighboring Hawaiian resorts,” said Alex Ahluwalia, General Manager at The Ritz-Carlton, Kapalua. “The combination of his talents, contacts and destination experience will be an incredible asset for The Ritz-Carlton, Kapalua,” he continued. Prior to joining The Ritz-Carlton Hotel Company, L.L.C., Heidenreich was a Sales Manager on the opening team of the Hyatt Regency Tamaya Resort and Spa in New Mexico. In 2002 he joined Princeville Resort, a luxury Kauai hotel on Hanalei Beach as Senior Sales Manager. After two years with the property, Heidenreich was promoted to Director of Sales & Marketing, where he served for three years. During his tenure at Princeville Resort, he was part of 2004's Sales Team of the Year and the top producer for the Western United States in 2005 within Starwood Hotels and Resorts. Prior to joining The Ritz-Carlton in 2009, Heidenreich also served as Director of Sales and Marketing at the Kauai Marriott Resort & Beach Club. Originally from San Mateo, Calif., Heidenreich earned his bachelor's degree from Cornell University's School of Hotel Administration. During his studies, he held various operational positions in housekeeping and stewarding, as well as assistant restaurant manager and front desk agent, for several San Francisco Bay area properties. For more information about The Ritz-Carlton, Kapalua call the hotel directly at (808) 669-6200 or visit www.ritzcarlton.com/kapalua. About The Ritz-Carlton, Kapalua The AAA Five-Diamond Ritz-Carlton, Kapalua showcases a stunning, fully-renovated destination resort offering 463 guestrooms, including 107 residential suites, boasting warm-hued wood floors, rich travertine bathrooms, flat-screen LCD televisions and Hawaiian-inspired artwork. The Waihua Spa at The Ritz-Carlton, Kapalua beckons with treatment rooms framed by private garden showers, volcanic stone grottos, steam, sauna and whirlpool therapies, outdoor couple's hale (cabanas) and a fitness center and movement studio with spectacular ocean views. Jean-Michel Cousteau's Ambassadors of the Environment program offers all interest levels an array of outdoor activities from land to sea, led by trained naturalists. The breathtaking island resort also features six dining experiences, enhanced indoor/outdoor meeting space, an inviting children's pool and luxury cabanas. The Ritz-Carlton, Kapalua is nestled on 54 acres and enveloped by the 23,000 acre Kapalua Resort, renowned for two championship golf courses, award-winning restaurants and an historic pineapple plantation.

Please visit www.ritzcarlton.com/kapalua for more information.

Mr. Heidenreich can be contacted at 808-669-6200 or jay.heidenreich@ritzcarlton.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.