Editorial Board   Guest Author

Mr. Heidenreich

Jay Heidenreich

Director of Sales & Marketing, Ritz Carlton Kapalua

Jay Heidenreich has been appointed Director of Sales & Marketing of the 463-room AAA Five-Diamond Ritz-Carlton, Kapalua located on the northwest shore of Maui. With more than eighteen years of hospitality experience, Heidenreich will be responsible for the leadership of all sales and marketing for the luxury hotel in the exclusive enclave of Kapalua. Prior to his new role, he most recently served over four years as Director of Sales and Marketing at The Ritz-Carlton, Half Moon Bay in Northern California. “Jay brings a wealth of experience both within The Ritz-Carlton brand as well as Sales and Marketing leadership roles at neighboring Hawaiian resorts,” said Alex Ahluwalia, General Manager at The Ritz-Carlton, Kapalua. “The combination of his talents, contacts and destination experience will be an incredible asset for The Ritz-Carlton, Kapalua,” he continued. Prior to joining The Ritz-Carlton Hotel Company, L.L.C., Heidenreich was a Sales Manager on the opening team of the Hyatt Regency Tamaya Resort and Spa in New Mexico. In 2002 he joined Princeville Resort, a luxury Kauai hotel on Hanalei Beach as Senior Sales Manager. After two years with the property, Heidenreich was promoted to Director of Sales & Marketing, where he served for three years. During his tenure at Princeville Resort, he was part of 2004's Sales Team of the Year and the top producer for the Western United States in 2005 within Starwood Hotels and Resorts. Prior to joining The Ritz-Carlton in 2009, Heidenreich also served as Director of Sales and Marketing at the Kauai Marriott Resort & Beach Club. Originally from San Mateo, Calif., Heidenreich earned his bachelor's degree from Cornell University's School of Hotel Administration. During his studies, he held various operational positions in housekeeping and stewarding, as well as assistant restaurant manager and front desk agent, for several San Francisco Bay area properties. For more information about The Ritz-Carlton, Kapalua call the hotel directly at (808) 669-6200 or visit www.ritzcarlton.com/kapalua. About The Ritz-Carlton, Kapalua The AAA Five-Diamond Ritz-Carlton, Kapalua showcases a stunning, fully-renovated destination resort offering 463 guestrooms, including 107 residential suites, boasting warm-hued wood floors, rich travertine bathrooms, flat-screen LCD televisions and Hawaiian-inspired artwork. The Waihua Spa at The Ritz-Carlton, Kapalua beckons with treatment rooms framed by private garden showers, volcanic stone grottos, steam, sauna and whirlpool therapies, outdoor couple's hale (cabanas) and a fitness center and movement studio with spectacular ocean views. Jean-Michel Cousteau's Ambassadors of the Environment program offers all interest levels an array of outdoor activities from land to sea, led by trained naturalists. The breathtaking island resort also features six dining experiences, enhanced indoor/outdoor meeting space, an inviting children's pool and luxury cabanas. The Ritz-Carlton, Kapalua is nestled on 54 acres and enveloped by the 23,000 acre Kapalua Resort, renowned for two championship golf courses, award-winning restaurants and an historic pineapple plantation.

Please visit www.ritzcarlton.com/kapalua for more information.

Mr. Heidenreich can be contacted at 808-669-6200 or jay.heidenreich@ritzcarlton.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.