Editorial Board   Guest Author

Mr. Iwamoto

Kevin Iwamoto

Vice President of Industry Strategy, Lanyon

As Vice President of Industry Strategy, Kevin Iwamoto guides Lanyon¡¯s overall strategy for engaging with buyers and suppliers in the meetings, events, association, and corporate travel industries. Iwamoto also works with key influencers to raise awareness of the benefits of Strategic Meetings Management (SMM). Prior to joining Lanyon, Iwamoto was Vice President of Industry Strategy with ACTIVE Network¢â Business Solutions, a leading provider of event-marketing and SMM technology for enterprise organizations, Small-to Mid-sized Businesses, and associations. Iwamoto also worked as a key manager at Hewlett-Packard on the global travel and meetings team, where he served as global corporate card, hotels, and meetings category manager. Before Hewlett-Packard, he served as a senior travel account manager with The Walt Disney Company and as a corporate sales manager with Northwest Airlines. Iwamoto is a former President and CEO of the Board of Directors for the Global Business Travel Association (GBTA). He has been honored with every major business travel industry accolade, including the GBTA¡¯s Industry Icon Award¦¡the association¡¯s highest honor. In 2004, Iwamoto was awarded the prestigious GBTA President¡¯s Award for his numerous industry contributions and leadership. In 2003, Business Travel Executive named him one of 13 Top Visionaries in business travel. In 2002, Business Travel News named him one of the top 25 most influential executives in business travel, as well as Travel Manager of the Year. Iwamoto is a sought after spokesperson representing business travel interests globally to the U.S. Congress and the media, and he frequently speaks at industry events. He holds a Bachelor of Science degree in business administration from the University of Hawaii, Honolulu, and a Global Leadership Professional Masters designation from the Wharton School of Business.

Please visit www.lanyon.com for more information.

Mr. Iwamoto can be contacted at 408-202-0586 or kevin.iwamoto@lanyon.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.