Editorial Board   Guest Author

Ms. Dunphy

Maggy Dunphy

Spa Director, Stowe Mountain Lodge

I grew up in a family of seven children. Believe it or not - I was quite the tomboy - most certainly not a spa girl. And each and every day I had one goal - to beat the boys in everything. And I usually did. It wasn't very helpful in my teenage years as I was concerned more with beating the boys, than kissing them. Sports became an outlet for me and I attribute my drive for perfection, ambition to win, passion for excellence, and my unique leadership style on the coaches and athletes that believed in me and taught me the principles of teamwork. I began my career in hospitality as a massage therapist in Vail, escaping the East Coast and management responsibilities to become a free spirit therapist in the mountains of Colorado. That didn't last long as leading people was in my blood. I was in the right place at the right time - and have grown up in the spa industry. My first Spa Director job paid me a whopping $14,000, but I received a small commission on every treatment performed. I turned a janitor closet into a massage room, so we wouldn't turn away the business. It was definitely not about the “experience” in those days. So much has changed in the spa industry and I am blessed to have grown up with Destination Hotels as my “bus driver”. I knew I was on the right bus!

Please visit www.stowemountainlodge.com for more information.

Ms. Dunphy can be contacted at 802-760-4703 or mdunphy@destinationhotels.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.