Editorial Board   Guest Author

Ms. McCall Wilson

Anne McCall Wilson

Principal, McCall Wilson

Ms. McCall Wilson is a principal for McCall & Wilson, a boutique, strategic advisory firm for live well businesses. The firm's focus is vision and strategy development, current trend spotting and brand and concept creation - all with an eye to performance success. Ms. McCall Wilson has coined the phrase “thought currents” as a key approach - casting a worldwide watch of current ideas and threading them together to ignite a successful strategy. Ms. McCall Wilson headed up global spa operations at Fairmont Raffles Hotels International (FRHI) for 12 years, creating three luxury spa brands, including the award winning Willow Stream Spa brand for Fairmont Hotels. Her responsibilities included oversight of 37 operating spas, the launch of 20 new spas and the concepts for more than 50 projects in development. She has experience working in over 20 countries. McCall & Wilson believes in enhancing the creative vision of designers and connecting it with the business reality of spas to ensure the maximum “experience per square foot” for the guest and the right size of investment for the owner. With a strong track record in hospitality marketing, Ms. McCall Wilson was Co-Chair of the FRHI Internet Task Force and General Manager, Special Projects evaluating new business opportunities for the corporation. She was also General Manager of the former Fairmont SkyDome Hotel in Toronto, where she developed a successful repositioning strategy and marketing program for the hotel. Previous to joining Fairmont, Ms. McCall Wilson headed up destination marketing for Canada in the European market and then for the Province of Ontario globally. At Fairmont, she also led the marketing for Willow Stream Spas globally and developed the recently launched Revenue Management Training Program for Spas for FRHI. Ms. McCall Wilson has been a founding Board Member for the Global Spa and Wellness Summit and was the Summit's Chair in Bali in 2011. A seasoned presenter and moderator, she most recently led she led the Global Hotel Spa Forum at the Summit in India in 2013 and authored the resulting white paper “Have luxury hotel spas lost their luster?” Ms. McCall Wilson lives in South Carolina with her husband and business partner Steve Wilson and occasionally takes time out to play some golf

Please visit www.mccallwilson.com for more information.

Ms. McCall Wilson can be contacted at 843-525-1317 or anne@mccallwilson.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.