Editorial Board   Guest Author

Ms. McCall Wilson

Anne McCall Wilson

Chief Executive Officer, McCall & Wilson

Anne McCall Wilson is a 30+ year wellness, hospitality and marketing leader.  She is known as a creative innovator and a savvy business operator with the ability to bring brands and businesses to life.   Her company McCall & Wilson is a boutique strategic advisory and thought leadership company collaborating with clients to combine creative concepts with business acumen. The firm's focus is vision and strategy development, current trend spotting and brand and concept creation - all with an eye to performance success.

Ms. McCall Wilson has coined the phrase "thought currents" as a key approach - casting a worldwide watch of current ideas and threading them together to ignite a successful strategy. With global experience in over 20 countries, she has built luxury spa brands and concepts, worked on the development of 80 spa or wellness projects and been responsible for the successful operations of over 35 large spas.    She has worked or completed projects for major luxury brands including Fairmont, Raffles, Swissotel, Hilton and Four Seasons.  Her responsibilities included oversight of 37 operating spas, the launch of 20 new spas and the concepts for more than 50 projects in development.  

Ms. McCall Wilson has strong background in marketing including tourism destination and hospitality leadership.   She has been a successful Hotel General Manager hired to reposition and animate the property.   Most recently, she has expanded her wellness understanding, graduating as an energy medicine practitioner.   

Ms. McCall Wilson lives in South Carolina with her husband and business partner Steve Wilson and occasionally takes time out to play some golf.


Please visit http://www.mccallwilson.com for more information.

Ms. McCall Wilson can be contacted at +1 843-525-1317 or anne@mccallwilson.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.