Editorial Board   Guest Author

Ms. McCall Wilson

Anne McCall Wilson

Principal, McCall Wilson

Ms. McCall Wilson is a principal for McCall & Wilson, a boutique, strategic advisory firm for live well businesses. The firm's focus is vision and strategy development, current trend spotting and brand and concept creation - all with an eye to performance success. Ms. McCall Wilson has coined the phrase “thought currents” as a key approach - casting a worldwide watch of current ideas and threading them together to ignite a successful strategy. Ms. McCall Wilson headed up global spa operations at Fairmont Raffles Hotels International (FRHI) for 12 years, creating three luxury spa brands, including the award winning Willow Stream Spa brand for Fairmont Hotels. Her responsibilities included oversight of 37 operating spas, the launch of 20 new spas and the concepts for more than 50 projects in development. She has experience working in over 20 countries. McCall & Wilson believes in enhancing the creative vision of designers and connecting it with the business reality of spas to ensure the maximum “experience per square foot” for the guest and the right size of investment for the owner. With a strong track record in hospitality marketing, Ms. McCall Wilson was Co-Chair of the FRHI Internet Task Force and General Manager, Special Projects evaluating new business opportunities for the corporation. She was also General Manager of the former Fairmont SkyDome Hotel in Toronto, where she developed a successful repositioning strategy and marketing program for the hotel. Previous to joining Fairmont, Ms. McCall Wilson headed up destination marketing for Canada in the European market and then for the Province of Ontario globally. At Fairmont, she also led the marketing for Willow Stream Spas globally and developed the recently launched Revenue Management Training Program for Spas for FRHI. Ms. McCall Wilson has been a founding Board Member for the Global Spa and Wellness Summit and was the Summit's Chair in Bali in 2011. A seasoned presenter and moderator, she most recently led she led the Global Hotel Spa Forum at the Summit in India in 2013 and authored the resulting white paper “Have luxury hotel spas lost their luster?” Ms. McCall Wilson lives in South Carolina with her husband and business partner Steve Wilson and occasionally takes time out to play some golf

Please visit www.mccallwilson.com for more information.

Ms. McCall Wilson can be contacted at 843-525-1317 or anne@mccallwilson.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.