Editorial Board   Guest Author

Mr. Beaubien

Charles de Gaspe Beaubien

President & CEO, Groupize Solutions

Visionary entrepreneur Charles de Gaspe Beaubien has been a disruptive force in the group travel industry, building technology solutions to automate and transform the group hotel booking experience. As president and CEO of Groupize, Inc. Mr. Beaubien is recognized for pushing boundaries through all facets of technology to benefit travelers and the industry. Mr. Beaubien thrives on developing new capabilities and architectures, building strategic partnerships, expanding business models and pioneering new technologies. His hands-on planning involvement, combined with his extensive knowledge in travel technology fuels his passion to bring efficiencies to the difficult processes involved in online shopping, booking and managing of groups and meetings. Mr. Beaubien's dedication resulted in Groupize being named the most Innovative Emerging Travel Technology Company by PhoCusWright at the Travel Innovation Summit in 2013. With over 25 years of experience in the travel industry, Mr. Beaubien has held executive leadership positions in every aspect of group travel and tourism. Whether driving group business growth in Montreal while at Tourisme Montreal or serving in executive positions for major group tour operators including Yankee Holidays and Group Voyagers Inc. (Globus, Cosmos, Monograms and more); Mr. Beaubien understands the complications of planning and booking group travel. Mr. Beaubien has held numerous board seats including the Canadian Tourism Commission Leisure Advisory Board, the Starwood Advisory Board, and the Gloucester, MA DMO. He credits his education in Entrepreneurship from Bishop's University in Quebec and l'E.S.S.C.A. (Ecole Superieur des Science Commerciales d'Anger) in France for his ‘we can fix this problem' attitude. Please visit www.groupizesolutions.com for more information.

Mr. Beaubien can be contacted at 508-332-7319 or charles@groupize.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.