Editorial Board   Guest Author

Mr. Beaubien

Charles de Gaspe Beaubien

President & CEO, Groupize Solutions

Charles de Gaspe Beaubien is the founder and CEO of Groupize, the easy to use, end-to-end platform for Corporate Simple Meetings. Mr. de Gaspe Beaubien has enjoyed a 25-year career in the travel industry which has included experiences co-founding a Rafting company, working for the Montreal CVB or serving in executive positions for major group tour operators including Yankee Holidays and Group Voyagers Inc. (Globus, Cosmos, Monograms and more). His hands on planning experience, combined with his understanding of the various travel technology fuels his passion to bring efficiencies to the difficult processes involved in sourcing and managing groups and simple meetings for planners and hotels. Mr. de Gaspe Beaubien has won various awards such as Entrepreneur of the Year in Quebec, Best Emerging Technology at PhoCusWright (2013) and Top 25 Most Influential Person in Business Travel (2017) and is currently a member of the GBTA Meetings Committee.

He wants Groupize to be the Travel Technology that finally cracks the small groups and simple meetings nut and provide the game changing solutions the industry desperately needs.  His passion is to bring constant innovation and remove enough friction in order for the industry to fall in love with groups and meetings.

Mr. de Gaspe Beaubien has held various board seats such as the Canadian Tourism Commission Leisure Advisory Board, the Starwood Leisure Advisory Board, and the Gloucester DMO. Mr. de Gaspe Beaubien has won various awards such as Entrepreneur of the Year in Quebec and Best Emerging Technology at PhoCusWright (2013), and Top 25 Most Influential Person in Business Travel (2017).  He credits his education in Entrepreneurship from Bishop's University in Quebec and l'E.S.S.C.A. (Ecole Superieur des Science Commerciales d'Anger). Mr. de Gaspe Beaubien is currently a member of the GBTA Meetings Committee.

 


Please visit www.groupizesolutions.com for more information.

Mr. Beaubien can be contacted at 508-332-7319 or charles@groupize.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.