Editorial Board   Guest Author

Mr. Beaubien

Charles de Gaspe Beaubien

President & CEO, Groupize Solutions

Charles de Gaspe Beaubien is the founder and CEO of Groupize, the easy to use, end-to-end platform for Corporate Simple Meetings. Mr. de Gaspe Beaubien has enjoyed a 25-year career in the travel industry which has included experiences co-founding a Rafting company, working for the Montreal CVB or serving in executive positions for major group tour operators including Yankee Holidays and Group Voyagers Inc. (Globus, Cosmos, Monograms and more). His hands on planning experience, combined with his understanding of the various travel technology fuels his passion to bring efficiencies to the difficult processes involved in sourcing and managing groups and simple meetings for planners and hotels. Mr. de Gaspe Beaubien has won various awards such as Entrepreneur of the Year in Quebec, Best Emerging Technology at PhoCusWright (2013) and Top 25 Most Influential Person in Business Travel (2017) and is currently a member of the GBTA Meetings Committee.

He wants Groupize to be the Travel Technology that finally cracks the small groups and simple meetings nut and provide the game changing solutions the industry desperately needs.  His passion is to bring constant innovation and remove enough friction in order for the industry to fall in love with groups and meetings.

Mr. de Gaspe Beaubien has held various board seats such as the Canadian Tourism Commission Leisure Advisory Board, the Starwood Leisure Advisory Board, and the Gloucester DMO. Mr. de Gaspe Beaubien has won various awards such as Entrepreneur of the Year in Quebec and Best Emerging Technology at PhoCusWright (2013), and Top 25 Most Influential Person in Business Travel (2017).  He credits his education in Entrepreneurship from Bishop's University in Quebec and l'E.S.S.C.A. (Ecole Superieur des Science Commerciales d'Anger). Mr. de Gaspe Beaubien is currently a member of the GBTA Meetings Committee.

 


Please visit www.groupizesolutions.com for more information.

Mr. Beaubien can be contacted at 508-332-7319 or charles@groupize.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.