Editorial Board   Guest Author

Ms. Takeuchi

Yunna Takeuchi

Managing Director, evolution Distribution

Yunna Takeuchi is Managing Director at evolution Distribution, a pioneering hotel distribution and reservation technology company that innovates solutions for high quality independent hotels and small to medium hotel chains that want to stand out from the competition and level up to the bigger chains with massive budgets. With over 15 years of hotel sales & marketing, distribution and technology under her belt, Ms. Takeuchi is responsible for evolution's product innovation; in an industry where most technology products become commoditised very quickly, Ms. Takeuchi never conforms and is always searching for an angle that can lead evolution Distribution to invent the systems of the future. Her current goal is to create the best hotel website-booking engine hybrids in the world. evolution Distribution was born in November 2010 as the technology arm of Great Hotels of the World, where Ms. Takeuchi worked as Director of e-Commerce & Distribution for 6 years. evolution has now flourished into one of the world's leading hotel distribution & reservation technology innovators.

Please visit www.evolutiondistribution.com for more information.

Ms. Takeuchi can be contacted at 44-0-20-7380-8555 or more@evodist.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.