Editorial Board   Guest Author

Ms. Parisi

Kelly Parisi

Solutions Development Manager, Spear One

Kelly Parisi joined Spear One, a Dallas-based meeting and incentive firm, 5 years ago. While relatively new to the industry, Ms. Parisi offers a unique perspective as a millennial voice. In her current role as Solutions Development Manager, Ms. Parisi evaluates hotel & industry trends, develops program budgets and finds the right solutions to match customer needs. Ms. Parisi also leads ideation sessions with team members to continuously improve programs and deliver ‘wow’ experiences for customers. Ms. Parisi also holds a key role as Marketing Manager, identifying strategies to differentiate Spear One from their competitive marketplace. With experience in website management, email marketing, event planning, content creation and social media, Ms. Parisi is responsible for delivery of a unified, positive brand impact as well as producing sales leads. She has also lead efforts in product development and quality standards development, which drives Spear One forward and ensures consistency within the organization. In addition to these roles, Ms. Parisi designed, implemented and currently manages an internal employee education & development program at Spear One. The goal of the program is to foster the mission of continuous improvement among employees. With monthly collaborative thinkstorms termed “11:11” meetings, bi-weekly trainings from internal and external speakers, a dedication to achieving industry certifications and more, employees earn over 1,600 hours of education each year. Through past positions at UnitedHealthcare and a private community planning consulting firm, Ms. Parisi is an expert at delivering detailed, comprehensive responses to RFPs for both publically-traded companies and government agencies. Ms. Parisi is a Connecticut native and a graduate of Providence College in Rhode Island. She currently holds the designation of CEP – Certified Engagement Practitioner and attends a variety of industry events to further her education & understanding of best practices. Ms. Parisi’s insights are published in a variety of industry journals as well as the Spear One blog. Please visit www.spearone.com for more information.

Ms. Parisi can be contacted at 972-661-6081 or kelly.parisi@spearone.com

Coming up in May 2018...

Eco-Friendly Practices: The Greening of Your Bottom Line

There are strong moral and ethical reasons why a hotel should incorporate eco-friendly practices into their business but it is also becoming abundantly clear that “going green” can dramatically improve a hotel's bottom line. When energy-saving measures are introduced - fluorescent bulbs, ceiling fans, linen cards, lights out cards, motion sensors for all public spaces, and energy management systems - energy bills are substantially reduced. When water-saving equipment is introduced - low-flow showerheads, low-flow toilets, waterless urinals, and serving water only on request in restaurants - water bills are also considerably reduced. Waste hauling is another major expense which can be lowered through recycling efforts and by avoiding wastefully-packaged products. Vendors can be asked to deliver products in minimal wrapping, and to deliver products one day, and pick up the packaging materials the next day - generating substantial savings. In addition, renewable sources of energy (solar, geothermal, wind, etc.) have substantially improved the economics of using alternative energies at the property level. There are other compelling reasons to initiate sustainability practices in their operation. Being green means guests and staff are healthier, which can lead to an increase in staff retention, as well as increased business from health conscious guests. Also, sooner or later, all properties will be sold, and green hotels will command a higher price due to its energy efficiencies. Finally, some hotels qualify for tax credits, subsidies and rebates from local, regional and federal governments for the eco-friendly investments they've made in their hotels. The May issue of the Hotel Business Review will document how some hotels are integrating sustainable practices into their operations and how their hotels are benefiting from them.