Editorial Board   Guest Author

Ms. Borak

Deborah Borak

Director of Global Accounts, ConferenceDirect

Deborah Borak joined ConferenceDirect in February 2002. Her diverse career experiences have included positions in marketing, sales, publishing, public relations and meeting planning.

In 2007, Ms. Borak endeavored to become a subject matter expert in Strategic Meetings Management (SMM) and worked with one of her clients to develop a program from the ground up.

In 2010, Ms. Borak obtained her Strategic Meetings Management Certification (SMMC) as part of the inaugural group of graduates to do so. As a result of her work in SMM, she has written articles, taught classes and presented at PCMA, GBTA, and MPI national events, as well as various conferences and chapter meetings.

Ms. Borak was also one of the first associates to complete the ConferenceDirect Certified Sales Associate (CDS) program exclusive to ConferenceDirect. This certification recognizes associates by testing their knowledge and abilities on all aspects of meetings including: Site Selection, Contract Negotiation, Cancellation & Attrition, Supplier Relationships, Food & Beverage, Conflict Resolution and Problem Solving.

Ms. Borak works with a variety of clients including corporations, associations, fraternal and non-profit groups. Her outstanding customer service and attention to detail is what Ms. Borak's clients love most about her and has earned her recognition as a ConferenceDirect Top Producer multiple times.

She is an active member of PCMA, GBTA, ASAE and MPI and has served on a variety of committees and has held Board positions throughout the meetings industry.

Please visit http://www.conferencedirect.com for more information.

Ms. Borak can be contacted at +1 720-283-3959 or deborah.borak@conferencedirect.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.