Editorial Board   Guest Author

Ms. Gendron

Mary Gendron

Senior Vice President / Managing Director, Eric Mower & Associates

Mary Gendron is a brand communications specialist whose journalism education and early experience in trade magazine publishing set the stage for a stellar career in public relations. Her broad industry experience has included in-depth focus in hospitality, spa, travel, tourism, real estate and luxury lifestyle clients worldwide. Past and current clients include Four Seasons Hotels and Resorts, Capella Hotels & Resorts, KSL Resorts, Starwood, Singapore Airlines, Celebrity Cruises, St. Lucia, International Spa Association (ISPA) and International Association of Conference Centers.

    Ms. Gendron was a longtime co-owner of Middleton & Gendron Brand Communications which combined with Mower in late 2014. Mower is a leading independent advertising, marketing, and public relations agency whose Midtown Manhattan location, which Ms. Gendron leads, is one of nine offices which operate as one with a shared bottom line. Together, they provide clients across many industries with a full range of marketing services guided by the agency's Brand as Friend® philosophy. Brand As Friend is grounded in nine scientifically proven drivers of friendship and is designed to foster and strengthen the bond between a brand and its constituents. The agency has won countless awards based on work for a wide range of clients.

    Ms. Gendron received the 2011 Winthrop W. Grice Lifetime Achievement Award in Public Relations from Hospitality Sales & Marketing Association International. She was a founding board member of ISPA and of Washington Spa Alliance. She also served on the board of New York Spa Alliance and has been a delegate to the Global Wellness Summit.

    Please visit https://www.mower.com/travel-and-tourism/ for more information.

    Ms. Gendron can be contacted at 212-980-9065 or mgendron@mower.com

    Coming up in January 2019...

    Mobile Technology: The Future is Now

    Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.