Editorial Board   Guest Author

Ms. Gendron

Mary Gendron

Senior Vice President / Managing Director, Mower

Mary Gendron heads the New York City office of Mower, which ranks among the nation's most prominent independent marketing, advertising and public relations firms, appearing on "best of" industry lists in each of its primary practice categories. Ms. Gendron also leads the agency's Travel and Tourism practice whose clients span hotels, destinations, airlines and attractions including Pebble Beach Resorts, Westchester County Tourism & Film, Lufthansa Group and Maid of the Mist. The agency provides marketing counsel and services to this sector ranging from advertising to public relations, digital to traditional media, as well as paid search, SEO and analytics, organic and paid social and an array of strategic services, including crisis communications planning. Mower is a specialist in connecting brands with their constituents in meaningful, profitable, friendly, and lasting ways. In partnership with client companies, Mower's work has won countless travel and tourism and general marketing industry awards for effectiveness and creativity.

Ms. Gendron received the 2011 Winthrop W. Grice Lifetime Achievement Award in Public Relations from Hospitality Sales & Marketing Association International. She was a founding board member of ISPA and of Washington Spa Alliance. She also served on the board of New York Spa Alliance and has been a delegate to the Global Wellness Summit. Ms. Gendron was named to Mayor Rudy Giuliani's Crisis Communications Committee in the aftermath of 9/11. She is a frequent speaker and author on various marketing topics.


Please visit https://www.mower.com/travel-and-tourism/ for more information.

Ms. Gendron can be contacted at +1 212-980-9065 or mgendron@mower.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.