Editorial Board   Guest Author

Ms. Gendron

Mary Gendron

Senior Vice President / Managing Director, Mower

Mary Gendron heads the New York City office of Mower, which ranks among the nation's most prominent independent marketing, advertising and public relations firms, appearing on "best of" industry lists in each of its primary practice categories. Ms. Gendron also leads the agency's Travel and Tourism practice whose clients span hotels, destinations, airlines and attractions including Pebble Beach Resorts, Westchester County Tourism & Film, Lufthansa Group and Maid of the Mist. The agency provides marketing counsel and services to this sector ranging from advertising to public relations, digital to traditional media, as well as paid search, SEO and analytics, organic and paid social and an array of strategic services, including crisis communications planning. Mower is a specialist in connecting brands with their constituents in meaningful, profitable, friendly, and lasting ways. In partnership with client companies, Mower's work has won countless travel and tourism and general marketing industry awards for effectiveness and creativity.

Ms. Gendron received the 2011 Winthrop W. Grice Lifetime Achievement Award in Public Relations from Hospitality Sales & Marketing Association International. She was a founding board member of ISPA and of Washington Spa Alliance. She also served on the board of New York Spa Alliance and has been a delegate to the Global Wellness Summit. Ms. Gendron was named to Mayor Rudy Giuliani's Crisis Communications Committee in the aftermath of 9/11. She is a frequent speaker and author on various marketing topics.


Please visit https://www.mower.com/travel-and-tourism/ for more information.

Ms. Gendron can be contacted at +1 212-980-9065 or mgendron@mower.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.