Editorial Board   Guest Author

Ms. Gendron

Mary Gendron

Senior Vice President / Managing Director, Mower

Mary Gendron heads the New York City office of Mower, which ranks among the nation's most prominent independent marketing, advertising and public relations firms, appearing on "best of" industry lists in each of its primary practice categories. Ms. Gendron also leads the agency's Travel and Tourism practice whose clients span hotels, destinations, airlines and attractions including Pebble Beach Resorts, Westchester County Tourism & Film, Lufthansa Group and Maid of the Mist. The agency provides marketing counsel and services to this sector ranging from advertising to public relations, digital to traditional media, as well as paid search, SEO and analytics, organic and paid social and an array of strategic services, including crisis communications planning. Mower is a specialist in connecting brands with their constituents in meaningful, profitable, friendly, and lasting ways. In partnership with client companies, Mower's work has won countless travel and tourism and general marketing industry awards for effectiveness and creativity.

Ms. Gendron received the 2011 Winthrop W. Grice Lifetime Achievement Award in Public Relations from Hospitality Sales & Marketing Association International. She was a founding board member of ISPA and of Washington Spa Alliance. She also served on the board of New York Spa Alliance and has been a delegate to the Global Wellness Summit. Ms. Gendron was named to Mayor Rudy Giuliani's Crisis Communications Committee in the aftermath of 9/11. She is a frequent speaker and author on various marketing topics.


Please visit https://www.mower.com/travel-and-tourism/ for more information.

Ms. Gendron can be contacted at +1 212-980-9065 or mgendron@mower.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.