Editorial Board   Guest Author

Mr. Mueller

Markus Mueller

Vice President Global Sales, Worldhotels

Markus Mueller is a sales expert with extensive experience working with hotel groups and chains and considerable international experience. Most recently before joining Worldhotels, Mr. Mueller was Vice President Sales & Marketing Asia for Moevenpick Hotels & Resorts in Bangkok. He was responsible for all aspects of brand marketing and sales for 18 new hotel projects and eight operating hotels. He has also served as Head of Brand Relaunch at InterContinentalHotels Group, where he managed a global brand relaunch for 126 Holiday Inn and Holiday Inn Express hotels in Asia Pacific. Having held the position of Director of Sales and Marketing at several hotels, he has experienced firsthand what support hotels need in their efforts to drive local and global sales. Mr. Mueller holds a Master of Business Administration with Distinction from Warwick Business School in the UK. Worldhotels announced Mr. Mueller's new position during the Annual Conference in January 2015 as part of a stronger sales focus for the group. In this role, Mr. Mueller works closely with Worldhotels' global sales teams to develop new strategies as well as maximize all current sales efforts. Mr. Mueller also oversees the group's 'Check 5' programme, a bundle of initiatives designed to help Worldhotels' affiliate hotels build their sales intelligence. He is based in the group's head office in Frankfurt, Germany. Mr. Mueller is a German national, but has lived and worked in many cities around the world, including Singapore, London, New Delhi, and Aruba.

Please visit www.worldhotels.com for more information.

Mr. Mueller can be contacted at 49 69 66056 259 or mmueller@worldhotels.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.

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