Editorial Board   Guest Author

Mr. Mueller

Markus Mueller

Vice President Global Sales, Worldhotels

Markus Mueller is a sales expert with extensive experience working with hotel groups and chains and considerable international experience. Most recently before joining Worldhotels, Mr. Mueller was Vice President Sales & Marketing Asia for Moevenpick Hotels & Resorts in Bangkok. He was responsible for all aspects of brand marketing and sales for 18 new hotel projects and eight operating hotels. He has also served as Head of Brand Relaunch at InterContinentalHotels Group, where he managed a global brand relaunch for 126 Holiday Inn and Holiday Inn Express hotels in Asia Pacific. Having held the position of Director of Sales and Marketing at several hotels, he has experienced firsthand what support hotels need in their efforts to drive local and global sales. Mr. Mueller holds a Master of Business Administration with Distinction from Warwick Business School in the UK. Worldhotels announced Mr. Mueller's new position during the Annual Conference in January 2015 as part of a stronger sales focus for the group. In this role, Mr. Mueller works closely with Worldhotels' global sales teams to develop new strategies as well as maximize all current sales efforts. Mr. Mueller also oversees the group's 'Check 5' programme, a bundle of initiatives designed to help Worldhotels' affiliate hotels build their sales intelligence. He is based in the group's head office in Frankfurt, Germany. Mr. Mueller is a German national, but has lived and worked in many cities around the world, including Singapore, London, New Delhi, and Aruba.

Please visit www.worldhotels.com for more information.

Mr. Mueller can be contacted at 496966056259 or mmueller@worldhotels.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.