Editorial Board   Guest Author

Mr. Mueller

Markus Mueller

Vice President Global Sales, Worldhotels

Markus Mueller is a sales expert with extensive experience working with hotel groups and chains and considerable international experience. Most recently before joining Worldhotels, Mr. Mueller was Vice President Sales & Marketing Asia for Moevenpick Hotels & Resorts in Bangkok. He was responsible for all aspects of brand marketing and sales for 18 new hotel projects and eight operating hotels. He has also served as Head of Brand Relaunch at InterContinentalHotels Group, where he managed a global brand relaunch for 126 Holiday Inn and Holiday Inn Express hotels in Asia Pacific. Having held the position of Director of Sales and Marketing at several hotels, he has experienced firsthand what support hotels need in their efforts to drive local and global sales. Mr. Mueller holds a Master of Business Administration with Distinction from Warwick Business School in the UK. Worldhotels announced Mr. Mueller's new position during the Annual Conference in January 2015 as part of a stronger sales focus for the group. In this role, Mr. Mueller works closely with Worldhotels' global sales teams to develop new strategies as well as maximize all current sales efforts. Mr. Mueller also oversees the group's 'Check 5' programme, a bundle of initiatives designed to help Worldhotels' affiliate hotels build their sales intelligence. He is based in the group's head office in Frankfurt, Germany. Mr. Mueller is a German national, but has lived and worked in many cities around the world, including Singapore, London, New Delhi, and Aruba.

Please visit www.worldhotels.com for more information.

Mr. Mueller can be contacted at 49 69 66056 259 or mmueller@worldhotels.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.