Editorial Board   Guest Author

Ms. Davis

Katie Davis

Director of Sales & Marketing, Le Meridien Chicago - Oakbrook Center

Katie Davis, Director of Sales + Marketing, joined Le Meridien Chicago - Oakbrook Center in June 2013 in the pre-opening phase, overseeing the hotel through the $25 million transformation, which was unveiled in July 2014. Ms. Davis also started as the Regional Director of Sales & Marketing for Wischermann Partners in February 2016, a national hospitality firm focused on the operations of upper upscale and luxury hotels. Throughout her career, Ms. Davis has held multiple senior sales and marketing positions with a proven track record of revenue and business growth, goal achievement, sales operations and effective team leadership. Ms. Davis joined Le Meridien Chicago - Oakbrook Center from Hyatt Hotels, where she was responsible for the financial success of Hyatt Regency O'Hare and Hyatt Rosemont, representing $70 million annually between the two properties, as Director of Sales and Marketing. Prior to Chicago, Ms. Davis was Director of Sales and Marketing at Hyatt Regency Minneapolis, Director of Sales, Catering and Marketing at Hyatt on Printer's Row, and Associate Director of Sales at Hyatt Regency McCormick Place. Ms. Davis has been recognized for achievements many times throughout her career, including nominations for Sales Team of the Year at Hyatt Hotels in 2007 and 2008. She was nominated for Director of Sales of the Year at Hyatt Hotels in 2005, and Sales Manager of the Year in 2003. Ms. Davis won the Manager of the Year Award at Hyatt Regency McCormick Place in 2003.

Please visit www.lemeridienoakbrook.com for more information.

Ms. Davis can be contacted at 630-368-9900 or katie.davis@lemeridienoakbrook.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.