Editorial Board   Guest Author

Ms. Davis

Katie Davis

Director of Sales & Marketing, Le Meridien Chicago - Oakbrook Center

Katie Davis, Director of Sales + Marketing, joined Le Meridien Chicago - Oakbrook Center in June 2013 in the pre-opening phase, overseeing the hotel through the $25 million transformation, which was unveiled in July 2014. Ms. Davis also started as the Regional Director of Sales & Marketing for Wischermann Partners in February 2016, a national hospitality firm focused on the operations of upper upscale and luxury hotels. Throughout her career, Ms. Davis has held multiple senior sales and marketing positions with a proven track record of revenue and business growth, goal achievement, sales operations and effective team leadership. Ms. Davis joined Le Meridien Chicago - Oakbrook Center from Hyatt Hotels, where she was responsible for the financial success of Hyatt Regency O'Hare and Hyatt Rosemont, representing $70 million annually between the two properties, as Director of Sales and Marketing. Prior to Chicago, Ms. Davis was Director of Sales and Marketing at Hyatt Regency Minneapolis, Director of Sales, Catering and Marketing at Hyatt on Printer's Row, and Associate Director of Sales at Hyatt Regency McCormick Place. Ms. Davis has been recognized for achievements many times throughout her career, including nominations for Sales Team of the Year at Hyatt Hotels in 2007 and 2008. She was nominated for Director of Sales of the Year at Hyatt Hotels in 2005, and Sales Manager of the Year in 2003. Ms. Davis won the Manager of the Year Award at Hyatt Regency McCormick Place in 2003. Please visit www.lemeridienoakbrook.com for more information.

Ms. Davis can be contacted at 630-368-9900 or katie.davis@lemeridienoakbrook.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.