Editorial Board   Guest Author

Mr. King

Tim King

Design Director, Luxlo

Tim King is the principal designer for Luxlo, a luxury London-based residential developer, which is now making its first foray into Beverly Hills. Mr. King has collaborated with some of most iconic innovators and trendsetters in the hospitality and lifestyle space and recently completed a total redesign of Mosaic Hotel.

Through his diverse experience in all aspects of architecture, design, space planning and project management, Mr. King has developed the distinct daring style he is best known for today—bold interiors that strike a playful balance between the classic and the contemporary.

Born and raised in West London, Mr. King's family was always involved in real estate, hence his early inspiration. He attended boarding school, where he received a well-rounded education. During summers and holidays, he traveled extensively with his family, taking in arts & architectural experiences from around the world.

Inspired by his travels, Mr. King went on to study interior architecture at Brighton University before securing a job with Northacre, a high-end development firm in London. During this time, he worked on prestigious projects from large residential homes to several projects in Dubai, a palace in Riyadh and a 55-meter Super yacht built in Holland.

After 12 years, Mr. King took his current position for Luxlo, where he has now served as the design director for five years. Among Luxlo's most notable achievements are 77 MAYFAIR, an iconic residential development in Central London, which has achieved record prices and the recent redesign of Mosaic Hotel in Los Angeles.

Please visit www.l-design.com for more information.

Mr. King can be contacted at 442036644035 or tim@luxlo.co.uk

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.