Editorial Board   Guest Author

Mr. King

Tim King

Design Director, Luxlo

Tim King is the principal designer for Luxlo, a luxury London-based residential developer, which is now making its first foray into Beverly Hills. Mr. King has collaborated with some of most iconic innovators and trendsetters in the hospitality and lifestyle space and recently completed a total redesign of Mosaic Hotel.

Through his diverse experience in all aspects of architecture, design, space planning and project management, Mr. King has developed the distinct daring style he is best known for today—bold interiors that strike a playful balance between the classic and the contemporary.

Born and raised in West London, Mr. King's family was always involved in real estate, hence his early inspiration. He attended boarding school, where he received a well-rounded education. During summers and holidays, he traveled extensively with his family, taking in arts & architectural experiences from around the world.

Inspired by his travels, Mr. King went on to study interior architecture at Brighton University before securing a job with Northacre, a high-end development firm in London. During this time, he worked on prestigious projects from large residential homes to several projects in Dubai, a palace in Riyadh and a 55-meter Super yacht built in Holland.

After 12 years, Mr. King took his current position for Luxlo, where he has now served as the design director for five years. Among Luxlo's most notable achievements are 77 MAYFAIR, an iconic residential development in Central London, which has achieved record prices and the recent redesign of Mosaic Hotel in Los Angeles.

Please visit www.l-design.com for more information.

Mr. King can be contacted at + 44 2036644035 or tim@luxlo.co.uk

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.