Editorial Board   Guest Author

Mr. Xavier

Brandon Xavier

Founder, OnCall

Brandon Xavier is the Founder of OnCall, a mobile (for iOS and Android devices) service that enables consumers and businesses to recruit and retain experts from a multitude of industries. Along with reviews or background information about each professional, as well as the freedom to video chat with the candidates of your choosing, OnCall allows you to find and hire the right specialist - in just a few minutes. This achievement represents a broader theme concerning Brandon's approach to technology, and, with regard to clients and consultants, a more immediate and intimate way for businesses to connect with colleagues throughout the world. That principle humanizes technology: It is Brandon's acknowledgment that we are inherently social beings - we value face-to-face communications, or the appearance thereof - and, to the extent that a mobile application can bridge oceans and continents and reconfigure data into a high-resolution image of a friend or coworker, that the only thing separating two people at opposite sides of the globe is a wafer-thin piece of polished glass, when technology makes this possible - when it gets out of the way - it fulfills our most humane instincts. Brandon makes that experience possible by combining the eternal values of the liberal arts with the timely virtues of the latest forms of technology. This union gives users the options they want with the sense of personalization they crave. A native of Toronto, Brandon holds a BSc in Computer Science from Staffordshire University (UK) and an MBA from the University of Toronto.

Please visit http://on-call.me/ for more information.

Mr. Xavier can be contacted at 416-877-2746 or brandon.xavier@voxsync.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.