Editorial Board   Guest Author

Mr. Xavier

Brandon Xavier

Founder, OnCall

Brandon Xavier is the Founder of OnCall, a mobile (for iOS and Android devices) service that enables consumers and businesses to recruit and retain experts from a multitude of industries. Along with reviews or background information about each professional, as well as the freedom to video chat with the candidates of your choosing, OnCall allows you to find and hire the right specialist - in just a few minutes. This achievement represents a broader theme concerning Brandon's approach to technology, and, with regard to clients and consultants, a more immediate and intimate way for businesses to connect with colleagues throughout the world. That principle humanizes technology: It is Brandon's acknowledgment that we are inherently social beings - we value face-to-face communications, or the appearance thereof - and, to the extent that a mobile application can bridge oceans and continents and reconfigure data into a high-resolution image of a friend or coworker, that the only thing separating two people at opposite sides of the globe is a wafer-thin piece of polished glass, when technology makes this possible - when it gets out of the way - it fulfills our most humane instincts. Brandon makes that experience possible by combining the eternal values of the liberal arts with the timely virtues of the latest forms of technology. This union gives users the options they want with the sense of personalization they crave. A native of Toronto, Brandon holds a BSc in Computer Science from Staffordshire University (UK) and an MBA from the University of Toronto.

Please visit http://on-call.me/ for more information.

Mr. Xavier can be contacted at 416-877-2746 or brandon.xavier@voxsync.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.