Editorial Board   Guest Author

Ms. Rothschild

Joy Rothschild

Chief Human Resources Officer, Omni Hotels and Resorts

Joy Rothschild, a 35-year associate who started in Omni's Management Development Program, rejoined Omni Hotels & Resorts as senior vice president of human resources in January 1998. Since then, she has held the positions of vice president of human resources, corporate human resources director and senior regional director, as well as human resources director for several individual Omni properties. In 2002, under Ms. Rothschild's leadership the department was recast as associate services to formalize the company's service commitment to the people who make Omni Hotels a success. Ms. Rothschild is a dynamic and accomplished human resources executive that championed many Omni initiatives that directly impact profitability, customer retention and satisfaction. In 1992, she was awarded the Omni Hotels & Resorts' President's Award for developing the Omni Service Champion employee recognition program and the Power of One® employee empowerment program. She is also a Hotel Sales & Marketing Association International (HSMAI) GoldenBell Winner. Ms. Rothschild serves on the Advisory Board for School of Hospitality Administration at Boston University, Hospitality Board of Governors for College of Merchandising, Hospitality and Tourism, University of North Texas, and American Hotel & Lodging Association's Labor and Human Resources committees. Ms. Rothschild earned her Bachelor of Science degree in hospitality management from the University of New Hampshire's Whittemore School of Business. Her post-college executive education includes Harvard Business School's Achieving Excellence through Service Program and the University of Michigan's Advanced Human Resources Executive Forum.

Ms. Rothschild can be contacted at 972-871-5600 or pr@omnihotel.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.