Editorial Board   Guest Author

Mr. Lee

Kenny Lee

Vice President of Marketing, Revinate

Kenny Lee is the VP of Marketing at Revinate, a San Francisco-based software company. Revinate helps hotels know more about their guests so they can deliver personalized experiences that create valuable relationships and lifelong customers. Using guest data combined with Revinate's marketing engagement platform, hotels can better understand and engage their audiences, increasing loyalty and revenue. Over 25,000 of the world's leading hotels trust Revinate to help them reinvent the guest experience. Mr. Lee has 20 years of experience working across multiple marketing disciplines in both startups and enterprise organizations. At Lithium Technologies, a leading SaaS based social customer experience platform provider, he led the global transformation of the company's marketing funnel and delivered a world class marketing automation program. This helped the company quantify their marketing ROI and make more informed decisions based on quantitative metrics. Mr. Lee's passion for customer success is based on his long and successful tenure at Adobe Systems, the global leader in digital marketing and digital media solutions. At Adobe he held numerous leadership roles in NA, EMEA and Latin America marketing, digital campaign and product marketing functions. This enabled him to build deep customer and partner relationships while affording him the opportunity to work with many business types, from small, independent operators to Fortune 100 brands. His efforts resulted in several employee achievement awards including nomination for a coveted company Founders award. While his work experience has provided years of business travel opportunities, Mr. Lee's other passion lies in adventure, sports and volunteer travel. In 2001 he spent 3 weeks volunteering in Ghana where he helped build a school and community facility. His adventure travels include hiking the Inca trail to Machu Picchu, paddling the Amazon river, criss-crossing Mongolia by jeep, surfing remote parts of Canada and Mexico, and exploring India by planes, trains and automobiles. One of his most memorable experiences was trekking to Everest base camp in 2011. A Canadian living in the San Francisco bay area for the past 15 years, Mr. Lee spends his time enjoying California weather and planning his next big vacation. He graduated from the University of Waterloo with a bachelor's degree in Urban and Regional Planning.

Please visit www.revinate.com for more information.

Mr. Lee can be contacted at 415-347-8610 or kenny@revinate.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.