Editorial Board   Guest Author

Mr. Murphy

Dave Murphy

Training Director, N-Hance Revolutionary Wood-Renewal

Dave Murphy has been with N-Hance Revolutionary Wood-Renewal, the national partner of The Home Depot for the refinishing of hardwood floors and kitchen cabinets, for more than 15 years. He has been the Training Director for N-Hance Wood-Renewal for the past eight years. As the Training Director his responsibilities include conducting a 10-day course with new franchise owners. Over the course of two weeks, he educates new franchisees on wood floors and cabinets, covering everything from different wood species, the history of wood and different techniques of wood refinishing. Training courses conclude with the successful completion of four in-home projects that include two wood flooring and two cabinet jobs. As of 2014, Mr. Murphy has now joined the Franchise Operation Team for the company. His role for Franchise Operations is to coach franchisees on best practices to running a successful business and teaching them turn it into a profitable business. Prior to working with N-Hance, Mr. Murphy was the trainer for the national franchise Chem-Dry, the world's largest carpet cleaning company, for four years. Once Mr. Murphy saw the success of the prototypes of N-Hance Wood Renewal in Utah and Seattle, Washington and the brand started to franchise in 2001, he opened up his very own N-Hance in Sandy, Utah. When he and his family chose to move back to the northern part of Utah, he sold his N-Hance Wood Renewal franchise to join the company's corporate office. Even with 15 years in the industry, Mr. Murphy regularly attends sand and refinish schools and coating classes where he continues to pick up unique techniques to share and teach in his thorough training sessions. Mr. Murphy is instrumental in developing the courses and training sessions that will a part of the N-Hance Wood Renewal's annual national convention. The courses can range from business development to implementing new products and techniques. Overall, Mr. Murphy is a business man who not only makes sure he is knowledgeable on the latest trends in the industry but he enjoys teaching and sharing his expertise with others that have the same passion.

Please visit www.nhance.com for more information.

Mr. Murphy can be contacted at 435-890-1000 or dave.murphy@nhance.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.