Editorial Board   Guest Author

Mr. Mandelbaum

Abi Mandelbaum

Founder & CEO, YouVisit

Abi Mandelbaum is co-founder and CEO of YouVisit, the only fully integrated platform for creating, distributing, and monetizing virtual reality and other immersive experiences across all devices, including headsets, mobile, and desktop. YouVisit empowers businesses and institutions to create and share memorable interactive virtual experiences that both engage and convert target audiences. Under Mr. Mandelbaum's leadership, YouVisit has become an industry leader, working with thousands of clients around the world, including top businesses and institutions such as Hewlett Packard, Microsoft, Carnival, Yale, Zumba, and New York's Central Park. Prior to co-founding YouVisit, Mr. Mandelbaum worked in influential positions at both EMC Corporation and The New York Times Company. He graduated magna cum laude with a bachelor's degree in computer science and economics from Brandeis University, where he also played on the Men's Varsity Tennis team. In 2010, he received a master's degree in business administration (MBA) from The Wharton School at the University of Pennsylvania, where he was a scholar for the National Society of Hispanic MBAs. Mr. Mandelbaum is a fervent advocate of youth entrepreneurship, and when he is not working he enjoys serving as mentor to younger generations, playing tennis, drums, and hiking with his wife and son.

Please visit http://www.youvisit.com for more information.

Mr. Mandelbaum can be contacted at 866.585.7158. or AbiMandelbaum

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.