Editorial Board   Guest Author

Mr. DeMoss

David DeMoss

CEO and Founder, WAKEUP CALL

A seasoned risk management professional with extensive expertise in the hospitality sector, David DeMoss has served in all aspects of the industry from coast to coast. Prior to founding WAKEUP CALL, he spent over ten years as vice president of Petra Risk Solutions, where he received his CIC designation. He helped his clients by effectively engineering their insurance policies as part of their overall risk management strategy. This overall strategy would become the blueprint for handling the diverse risks they faced on a daily basis within their respective hotels and resorts around the country. As a former insurance broker specializing in the hotel market, he gained experience and expertise in a wide range of risk management processes specific to the hospitality industry, such as property inspections, onsite training, OSHA compliance resources, HR services and other areas requested by his clients. When requests for these services began to grow faster than the brokerage, he identified a need for a simple and streamlined risk management solution for the industry, and set out to provide it. With years of in-depth service dedicated to the hospitality sector, David is knowledgeable in virtually all aspects of hotel, resort and spa risk exposure and management. His specialized expertise led to the development of the WAKEUP CALL platform, which was introduced in 2011. Until then, the hospitality industry had been under-serviced by a couple of general resources, which provided minimal support. With the advent of WAKEUP CALL, David has single-handedly revolutionized the industry with a powerful, single-source, online solution that provides complete, real-time information and tools to assist hotels in managing critical and emerging issues.

Please visit www.wakeupcall.net for more information.

Mr. DeMoss can be contacted at 866-675-3909 or david@wakeupcall.net

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.