Editorial Board   Guest Author

Mr. Mandigo

Theodore Mandigo

Professor, Kendall Coillege

Ted Mandigo has spent nearly 40 years providing consulting services to the hotel industry. He has provided the market studies used in financing the Ritz-Carlton; the Fairmont; the Swissotel; Embassy Suites; Fairfield Inn; Wit Hotel; and the Hampton Inn. Consulting service engagement include the Drake; the Whitehall; Hyatt Regency; W City Center; Sofitel; Intercontinental; Westin River North; and the Renaissance. He has also conducted studies for the Club industry including in Chicago the Union League Club; University Club; Chicago Club; The Casino and several city and country clubs around the country. Ted received his undergraduate degree from Cornell University School of Hotel Administration and his MBA from Loyola University of Chicago. He is a charter member and founder of the International Society of Hospitality Consultants and a CPA. Ted Mandigo was the President/Chairman of the Illinois CPA Society and served on the national council for the AICPA. He was chairman of the Finance Committee for Lutheran Social Services of Illinois; chairman of the Food Service Committee for the Ravinia Festival; co-chair of the allied member committee of the Illinois Hotel and Lodging Association. Work experience includes Partnerships at Pannell Kerr Forster and BDO Seidman accounting firms; Director at Landauer; and as President of his own consulting firm, TR Mandigo & Co. which was founded in 1995. Mr. Mandigo is a frequent guest speaker for various hospitality organizations including preparing and presenting an annual forecast for the Chicago Downtown Hotel Managers; the O'Hare Hotel Managers; the DuPage County CVB; the Midwest Lodging Conference; and the Phoenix Lodging Conference. Ted is also a full time faculty member at Kendall College where he teaches Hospitality Law; Feasibility Studies; Revenue Management; Labor Relations; Quality Service; Management Strategy; and Real Estate Finance.

Mr. Mandigo can be contacted at theodore.mandigo@kendall.edu

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.