Editorial Board   Guest Author

Mr. Thompson

Justin Thompson

Real Estate Partner, Nixon Peabody, LLP Los Angeles

Justin X. Thompson is a partner in Nixon Peabody's national real estate practice. Mr. Thompson, who is based in the firm's Los Angeles office advises on all aspects of real estate including real estate finance, development, leasing, loan restructurings, land exchanges, sale-leasebacks, property management arrangements and joint ventures. He represents commercial and industrial developers, investors, lenders and property owners. Mr. Thompson works with clients across the entire spectrum of the real estate industry, from acquisition, financing and development to leasing and disposition. His experience includes work on all types of real estate projects, from residential and mixed-use to commercial, industrial and health care projects. In addition to the foregoing, he has a particular focus on condominium/common interest development and related regulatory work. Mr. Thompson is keeping a close eye on real estate transactions involving health care and hospitality. He believes these are two key industries poised to continue strong growth. Beyond health care and hospitality, Mr. Thompson notes that the steady and solid improvement in the U.S. real estate market as a whole has caught the attention of foreign investors who continue to pursue participation in all facets of attractive deals. Mr. Thompson believes the positive momentum of the market puts added emphasis on the need for clients with unrealized real estate value to take steps to fully realize that value. Mr. Thompson earned his B.B.A. from the University of Texas at Austin. He graduated from the Louis D. Brandeis School of Law at the University of Louisville, where he was Regional Editor and Member of Journal of Law and Education. Please visit www.nixonpeabody.com for more information.

Mr. Thompson can be contacted at 629-213-6142 or jthompson@nixonpeabody.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.