Editorial Board   Guest Author

Mr. Cerrone

Bob Cerrone

Director of National Accounts - Hospitality, Ferguson

Bob Cerrone, Ferguson's Director of National Accounts - Hospitality, is responsible for leading Ferguson's Hospitality strategy and discovering and implementing new opportunities within the segment.

Mr. Cerrone, a nearly 40-year veteran of the plumbing industry, launched Ferguson's Hospitality division in 2006. Under his leadership, Ferguson Hospitality has grown into a talented group of more than 100 associates comprised of national account managers and the Hospitality Renovations Team.

Ferguson's Hospitality Renovations Team understands the needs of the specialty contractors that operate in the Hospitality Renovations market and how they do business. They provide product expertise to contractors, owners, hotel brands and purchasing groups on a large bundle of products and facilitate on-time delivery for renovation projects, typically working on compressed schedules.

Ferguson's Hospitality division serves many different customer segments: ownership groups, management companies, renovation contractors, purchasing companies, and independent and branded hotels throughout the U.S. Their product inventory addresses a broad range of hospitality needs: plumbing, lighting, appliances, HVAC, janitorial and sanitation supplies.

Additional support services include: a National Sales Center which is staffed by a highly experienced team of associates with deep knowledge of Ferguson's hospitality products and a 24/7 Express Response Commercial Water Heater Program which delivers hot water heaters onsite, directly to the location of installation within about two hours of a service call.

Mr. Cerrone can be contacted at 954-520-5965 or bob.cerrone@ferguson.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.