Editorial Board   Guest Author

Mr. McBride

Pat McBride

Founder and Chief Executive Officer, The McBride Company

As founder and chief executive officer of The McBride Company, a creative concept and design firm, Pat McBride has guided the firm over the past 30 years to become one of the preeminent privately held design firms in the hospitality and leisure industries. In this role, he oversees the firm's key projects and manages relationships with clients, including Margaritaville, Simon Property Group, Pyramid Management Group, and Wyndham. Focused on ensuring The McBride Company continues to deliver on its reputation for design innovation, Mr. McBride is committed to mentoring the firm's talent and instilling in every employee the values expected from a family-owned and operated firm. He has extensive experience in strategic planning, conceptual design, architectural design and interior design. Mr. McBride brings unique insights to every project from his experience in the music industry. He's performed in a successful rock band - New Colony Six - that produced two national hit singles; owned a publishing company - Sanctuary Music - that was later sold to United Artists; and owned a recording studio that has produced soundtracks for many of the country's top entertainment destinations and top-selling children's records. Mr. McBride is a sought after speaker at hospitality and leisure industry related events, including conferences and seminars hosted by International Council of Shopping Centers (ICSC), Urban Land Institute (ULI) and International Association of Amusement Parks and Attractions (IAAPA). Throughout his career, he's provided leaders with valuable predictions of where the industry is headed. He's also appeared on CNN and in the pages of Newsweek, USA Today and the Robb Report. Mr. McBride studied music and theater at Roosevelt University in Chicago. He sits on the board of directors of the Dorset Theatre Festival. He currently resides in Dorset, Vermont with his wife and sons.

Please visit www.mcbridedesign.com for more information.

Mr. McBride can be contacted at 802-362-0700 or pat@mcbridedesign.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.