Editorial Board   Guest Author

Mr. McBride

Pat McBride

Founder and Chief Executive Officer, The McBride Company

As founder and chief executive officer of The McBride Company, a creative concept and design firm, Pat McBride has guided the firm over the past 30 years to become one of the preeminent privately held design firms in the hospitality and leisure industries. In this role, he oversees the firm's key projects and manages relationships with clients, including Margaritaville, Simon Property Group, Pyramid Management Group, and Wyndham. Focused on ensuring The McBride Company continues to deliver on its reputation for design innovation, Mr. McBride is committed to mentoring the firm's talent and instilling in every employee the values expected from a family-owned and operated firm. He has extensive experience in strategic planning, conceptual design, architectural design and interior design. Mr. McBride brings unique insights to every project from his experience in the music industry. He's performed in a successful rock band - New Colony Six - that produced two national hit singles; owned a publishing company - Sanctuary Music - that was later sold to United Artists; and owned a recording studio that has produced soundtracks for many of the country's top entertainment destinations and top-selling children's records. Mr. McBride is a sought after speaker at hospitality and leisure industry related events, including conferences and seminars hosted by International Council of Shopping Centers (ICSC), Urban Land Institute (ULI) and International Association of Amusement Parks and Attractions (IAAPA). Throughout his career, he's provided leaders with valuable predictions of where the industry is headed. He's also appeared on CNN and in the pages of Newsweek, USA Today and the Robb Report. Mr. McBride studied music and theater at Roosevelt University in Chicago. He sits on the board of directors of the Dorset Theatre Festival. He currently resides in Dorset, Vermont with his wife and sons.

Please visit www.mcbridedesign.com for more information.

Mr. McBride can be contacted at 802-362-0700 or pat@mcbridedesign.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.