Editorial Board   Guest Author

Mr. McBride

Pat McBride

Founder and Chief Executive Officer, The McBride Company

As founder and chief executive officer of The McBride Company, a creative concept and design firm, Pat McBride has guided the firm over the past 30 years to become one of the preeminent privately held design firms in the hospitality and leisure industries. In this role, he oversees the firm's key projects and manages relationships with clients, including Margaritaville, Simon Property Group, Pyramid Management Group, and Wyndham. Focused on ensuring The McBride Company continues to deliver on its reputation for design innovation, Mr. McBride is committed to mentoring the firm's talent and instilling in every employee the values expected from a family-owned and operated firm. He has extensive experience in strategic planning, conceptual design, architectural design and interior design. Mr. McBride brings unique insights to every project from his experience in the music industry. He's performed in a successful rock band - New Colony Six - that produced two national hit singles; owned a publishing company - Sanctuary Music - that was later sold to United Artists; and owned a recording studio that has produced soundtracks for many of the country's top entertainment destinations and top-selling children's records. Mr. McBride is a sought after speaker at hospitality and leisure industry related events, including conferences and seminars hosted by International Council of Shopping Centers (ICSC), Urban Land Institute (ULI) and International Association of Amusement Parks and Attractions (IAAPA). Throughout his career, he's provided leaders with valuable predictions of where the industry is headed. He's also appeared on CNN and in the pages of Newsweek, USA Today and the Robb Report. Mr. McBride studied music and theater at Roosevelt University in Chicago. He sits on the board of directors of the Dorset Theatre Festival. He currently resides in Dorset, Vermont with his wife and sons.

Please visit www.mcbridedesign.com for more information.

Mr. McBride can be contacted at 802-362-0700 or pat@mcbridedesign.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.