Editorial Board   Guest Author

Ms. Bromberg

Becky Bromberg

Vice President, Assistant General Counsel, Maritz Holdings

Becky Bromberg, vice president and associate general counsel for Maritz LLC, serves as the primary counselor for Maritz Travel Company. Ms. Bromberg strives to produce understandable contracts that abide by the “rule world” but also have a “real world” perspective. Over the past eight years, she's helped Maritz teams to navigate contracts while presenting risk management and contract process trainings. Currently, Ms. Bromberg focuses on contract standardization and streamlining the client contracting documentation process throughout the lifecycle of a client's relationship with Maritz. On a day-to-day basis, she helps develop and negotiate individual client and third party client supplier master agreements, supplier template agreements and individual independent contractor agreements. Additionally, she helps with mergers and/or acquisitions and building and negotiating supplier agreements and air charter contracts. Ms. Bromberg graduated from University of Missouri-Columbia with a Bachelor of Science in Business with an emphasis in Finance, and earned her Juris Doctorate from University of Missouri-Columbia Law School. She's currently a member of the Academy of Hospitality Industry Attorneys, Big Brothers Big Sisters of Eastern Missouri, and the Association of Corporate Counsel.

Please visit www.martiz.com for more information.

Ms. Bromberg can be contacted at 636-827-4154 or becky.bromberg@maritz.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.