Editorial Board   Guest Author

Mr. Hoare

Mark Hoare

Partner, The Prism Partnership

Mark Hoare has over 30 years hospitality and hospitality technology experience within the European and North American marketplaces. Drawing upon his hotel operations and management career with companies such as The Savoy Group, Royal Classic Hotels, Sheraton and Disney, he made the transition into hotel technology in the early 90's. With Hotel Information Systems he rose through a series of positions culminating in the role of General Manager Western Europe. Later he moved to the United States and focused his attentions on Central Reservations and Distribution technologies by joining Anasazi, which later became Pegasus Solutions. At Pegasus he held VP of Product Management positions with P/L responsibilities for both their Reservations and Distribution business lines. In his most recent corporate position he was SVP of Travel Cruise & Hospitality with IBS. In 2005, while still fully involved in the corporate world, Mr. Hoare founded his own consulting and services company as a means to further contribute to the hospitality industry. In 2007 he transitioned into full-time consulting becoming a partner with The Prism Partnership where he now draws upon all of his hotel operations, management and technology experience to bridge the gap that so often exists between these primary areas. Mr. Hoare is passionate about the development of new business solutions and complementary technologies that result in more efficient and cost contained hotel operations, and also with breakthrough technology solutions that remove legacy barriers to the flow of electronic commerce between hotel suppliers and the distributors of their products. A long standing member of industry organizations such as HTNG, HSMAI, HEDNA and HFTP, Mr. Hoare frequently presents at their conferences and also regularly contributes articles to the industry press. Born and educated in England, Mr. Hoare has traveled and worked extensively throughout: Europe, the Middle East, Africa, North America, and for the last nineteen years has been based in the United States where he currently resides with his family in Atlanta, Georgia.

Please visit www.theprismpartnership.com for more information.

Mr. Hoare can be contacted at 404-424-9258 or mhoare@theprismpartnership.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.