Editorial Board   Guest Author

Mr. Hoare

Mark Hoare

Partner, The Prism Partnership

Mark Hoare has over 30 years hospitality and hospitality technology experience within the European and North American marketplaces. Drawing upon his hotel operations and management career with companies such as The Savoy Group, Royal Classic Hotels, Sheraton and Disney, he made the transition into hotel technology in the early 90's. With Hotel Information Systems he rose through a series of positions culminating in the role of General Manager Western Europe. Later he moved to the United States and focused his attentions on Central Reservations and Distribution technologies by joining Anasazi, which later became Pegasus Solutions. At Pegasus he held VP of Product Management positions with P/L responsibilities for both their Reservations and Distribution business lines. In his most recent corporate position he was SVP of Travel Cruise & Hospitality with IBS. In 2005, while still fully involved in the corporate world, Mr. Hoare founded his own consulting and services company as a means to further contribute to the hospitality industry. In 2007 he transitioned into full-time consulting becoming a partner with The Prism Partnership where he now draws upon all of his hotel operations, management and technology experience to bridge the gap that so often exists between these primary areas. Mr. Hoare is passionate about the development of new business solutions and complementary technologies that result in more efficient and cost contained hotel operations, and also with breakthrough technology solutions that remove legacy barriers to the flow of electronic commerce between hotel suppliers and the distributors of their products. A long standing member of industry organizations such as HTNG, HSMAI, HEDNA and HFTP, Mr. Hoare frequently presents at their conferences and also regularly contributes articles to the industry press. Born and educated in England, Mr. Hoare has traveled and worked extensively throughout: Europe, the Middle East, Africa, North America, and for the last nineteen years has been based in the United States where he currently resides with his family in Atlanta, Georgia. Please visit www.theprismpartnership.com for more information.

Mr. Hoare can be contacted at 404-424-9258 or mhoare@theprismpartnership.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.