Editorial Board   Guest Author

Mr. Meghji

Karim Meghji

Head Of Product, BookingSuite (USA), Inc.

Karim Meghji is a passionate executive and entrepreneur with 20 years of experience building successful products and businesses in consumer software and online services. Among other specialties, his areas of expertise include user interface and user experience management, online marketing and customer acquisition, technical operations management, and strategic, business and product planning. Most recently, he was Chief Product Officer and VP of Engineering at buuteeq, Inc., a leading software provider in the hospitality industry. Upon its acquisition by the Priceline Group, it became integrated into the Booking.com family of companies, and Karim took on his current position as the Head of Product at BookingSuite (USA), Inc. In both of these roles, he has led the effort to build cloud-based SaaS software and related services that help global accommodations providers of every size build an online presence, increase bookings, and improve everyday workflow. Prior to his current role, Karim was Vice President of Products and Engineering at Yapta, an early-stage, venture-funded startup focused on helping leisure and corporate travelers save money. At Yapta, he led a major B2C to B2B product pivot and delivered MasterCard PriceAssure to market, a PCI-compliant web-based service for price tracking. Before his role at Yapta, he founded and bootstrapped his own startup, HelpHive, which made it easier for homeowners to find trusted recommendations for local home service professionals. Early in his career, Karim spent 10 years at Real Networks where he served as a key member of the executive team in various product leadership roles, including on Rhapsody (Real's music subscription service), on Real's advertising business and on their flagship RealPlayer product. Karim holds a BS in Computer Science from San Jose State University.

Please visit www.suite.booking.com for more information.

Mr. Meghji can be contacted at 206-910-1890 or karim.meghji@booking.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.