Editorial Board   

Mr. Javed

Naseem Javed

Founder, ABC Namebank International

A world-renowned authority on corporate nomenclature, author of two major books, Naseem is featured in over 100 articles worldwide, annually. Today, Naseem is invited to speak all over the world. His talks are always very insightful, provocative and serious and at times outrageously hilarious. He advises CEOs of Fortune 500 and other leading corporations on all matters of complex global naming in the e-commerce. Following are some key issues, which Naseem has been credited and critically acclaimed for. 1979 - Rendered some 25,000 opinions on the availability, suitability and registrability of business names as part of training by the Federal Government Trademark Office. 1980 - Published a 400-page reference manual entitled "How to Name a Business or a New Product", which became a point of reference for major corporations in the industry. 1985 - Setting up procedures at IBM HQ, to handle global naming which were then more than 1000 new products and services announcements annually. 1990 - Forecasting major corporate naming trends and introducing The Rules of Modern Corporate Nomenclature, which received global attention, awareness and a worldwide appetite for graphic design companies to venture into naming. 1995 - Writing "Naming for Power", and also "Domain Wars", which correctly predicted the domain bubble, cyber-branding and dot.com epidemic, this now has become a major chapter in the history of corporate naming. 2000 - Introducing the concept of "Corporate Domainization". Where Corporate Identity may be invisible and colourless, yet accessible to millions in cyber space in over 200 countries around the world, round the clock and in full motion. Twenty-one years ago, Naseem founded ABC Namebank International, in New York and Toronto, to solely concentrate on corporate nomenclature. Now, ABC Namebank is an excellent source for global naming solutions, and over two decades has acquired world-class reputation and know-how on corporate naming and global domain issues. This level of specialization is unmatched by any other agency in the world. From its inception, ABC operates from a sophisticated, custom built, multi-million dollar facility north of Toronto, with a branch office in New York.

Mr. Javed can be contacted at 212-697-7700 or nj@njabc.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program. Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.