Editorial Board   

Mr. Javed

Naseem Javed

Founder, ABC Namebank International

A world-renowned authority on corporate nomenclature, author of two major books, Naseem is featured in over 100 articles worldwide, annually. Today, Naseem is invited to speak all over the world. His talks are always very insightful, provocative and serious and at times outrageously hilarious. He advises CEOs of Fortune 500 and other leading corporations on all matters of complex global naming in the e-commerce. Following are some key issues, which Naseem has been credited and critically acclaimed for. 1979 - Rendered some 25,000 opinions on the availability, suitability and registrability of business names as part of training by the Federal Government Trademark Office. 1980 - Published a 400-page reference manual entitled "How to Name a Business or a New Product", which became a point of reference for major corporations in the industry. 1985 - Setting up procedures at IBM HQ, to handle global naming which were then more than 1000 new products and services announcements annually. 1990 - Forecasting major corporate naming trends and introducing The Rules of Modern Corporate Nomenclature, which received global attention, awareness and a worldwide appetite for graphic design companies to venture into naming. 1995 - Writing "Naming for Power", and also "Domain Wars", which correctly predicted the domain bubble, cyber-branding and dot.com epidemic, this now has become a major chapter in the history of corporate naming. 2000 - Introducing the concept of "Corporate Domainization". Where Corporate Identity may be invisible and colourless, yet accessible to millions in cyber space in over 200 countries around the world, round the clock and in full motion. Twenty-one years ago, Naseem founded ABC Namebank International, in New York and Toronto, to solely concentrate on corporate nomenclature. Now, ABC Namebank is an excellent source for global naming solutions, and over two decades has acquired world-class reputation and know-how on corporate naming and global domain issues. This level of specialization is unmatched by any other agency in the world. From its inception, ABC operates from a sophisticated, custom built, multi-million dollar facility north of Toronto, with a branch office in New York.

Mr. Javed can be contacted at 212-697-7700 or nj@njabc.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.