Editorial Board   

Mr. Javed

Naseem Javed

Founder, ABC Namebank International

A world-renowned authority on corporate nomenclature, author of two major books, Naseem is featured in over 100 articles worldwide, annually. Today, Naseem is invited to speak all over the world. His talks are always very insightful, provocative and serious and at times outrageously hilarious. He advises CEOs of Fortune 500 and other leading corporations on all matters of complex global naming in the e-commerce. Following are some key issues, which Naseem has been credited and critically acclaimed for. 1979 - Rendered some 25,000 opinions on the availability, suitability and registrability of business names as part of training by the Federal Government Trademark Office. 1980 - Published a 400-page reference manual entitled "How to Name a Business or a New Product", which became a point of reference for major corporations in the industry. 1985 - Setting up procedures at IBM HQ, to handle global naming which were then more than 1000 new products and services announcements annually. 1990 - Forecasting major corporate naming trends and introducing The Rules of Modern Corporate Nomenclature, which received global attention, awareness and a worldwide appetite for graphic design companies to venture into naming. 1995 - Writing "Naming for Power", and also "Domain Wars", which correctly predicted the domain bubble, cyber-branding and dot.com epidemic, this now has become a major chapter in the history of corporate naming. 2000 - Introducing the concept of "Corporate Domainization". Where Corporate Identity may be invisible and colourless, yet accessible to millions in cyber space in over 200 countries around the world, round the clock and in full motion. Twenty-one years ago, Naseem founded ABC Namebank International, in New York and Toronto, to solely concentrate on corporate nomenclature. Now, ABC Namebank is an excellent source for global naming solutions, and over two decades has acquired world-class reputation and know-how on corporate naming and global domain issues. This level of specialization is unmatched by any other agency in the world. From its inception, ABC operates from a sophisticated, custom built, multi-million dollar facility north of Toronto, with a branch office in New York.

Mr. Javed can be contacted at 212-697-7700 or nj@njabc.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.