Editorial Board   

Mr. Javed

Naseem Javed

Founder, ABC Namebank International

A world-renowned authority on corporate nomenclature, author of two major books, Naseem is featured in over 100 articles worldwide, annually. Today, Naseem is invited to speak all over the world. His talks are always very insightful, provocative and serious and at times outrageously hilarious. He advises CEOs of Fortune 500 and other leading corporations on all matters of complex global naming in the e-commerce. Following are some key issues, which Naseem has been credited and critically acclaimed for. 1979 - Rendered some 25,000 opinions on the availability, suitability and registrability of business names as part of training by the Federal Government Trademark Office. 1980 - Published a 400-page reference manual entitled "How to Name a Business or a New Product", which became a point of reference for major corporations in the industry. 1985 - Setting up procedures at IBM HQ, to handle global naming which were then more than 1000 new products and services announcements annually. 1990 - Forecasting major corporate naming trends and introducing The Rules of Modern Corporate Nomenclature, which received global attention, awareness and a worldwide appetite for graphic design companies to venture into naming. 1995 - Writing "Naming for Power", and also "Domain Wars", which correctly predicted the domain bubble, cyber-branding and dot.com epidemic, this now has become a major chapter in the history of corporate naming. 2000 - Introducing the concept of "Corporate Domainization". Where Corporate Identity may be invisible and colourless, yet accessible to millions in cyber space in over 200 countries around the world, round the clock and in full motion. Twenty-one years ago, Naseem founded ABC Namebank International, in New York and Toronto, to solely concentrate on corporate nomenclature. Now, ABC Namebank is an excellent source for global naming solutions, and over two decades has acquired world-class reputation and know-how on corporate naming and global domain issues. This level of specialization is unmatched by any other agency in the world. From its inception, ABC operates from a sophisticated, custom built, multi-million dollar facility north of Toronto, with a branch office in New York.

Mr. Javed can be contacted at 212-697-7700 or nj@njabc.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.