Editorial Board   

Mr. Javed

Naseem Javed

Founder, ABC Namebank International

A world-renowned authority on corporate nomenclature, author of two major books, Naseem is featured in over 100 articles worldwide, annually. Today, Naseem is invited to speak all over the world. His talks are always very insightful, provocative and serious and at times outrageously hilarious. He advises CEOs of Fortune 500 and other leading corporations on all matters of complex global naming in the e-commerce. Following are some key issues, which Naseem has been credited and critically acclaimed for. 1979 - Rendered some 25,000 opinions on the availability, suitability and registrability of business names as part of training by the Federal Government Trademark Office. 1980 - Published a 400-page reference manual entitled "How to Name a Business or a New Product", which became a point of reference for major corporations in the industry. 1985 - Setting up procedures at IBM HQ, to handle global naming which were then more than 1000 new products and services announcements annually. 1990 - Forecasting major corporate naming trends and introducing The Rules of Modern Corporate Nomenclature, which received global attention, awareness and a worldwide appetite for graphic design companies to venture into naming. 1995 - Writing "Naming for Power", and also "Domain Wars", which correctly predicted the domain bubble, cyber-branding and dot.com epidemic, this now has become a major chapter in the history of corporate naming. 2000 - Introducing the concept of "Corporate Domainization". Where Corporate Identity may be invisible and colourless, yet accessible to millions in cyber space in over 200 countries around the world, round the clock and in full motion. Twenty-one years ago, Naseem founded ABC Namebank International, in New York and Toronto, to solely concentrate on corporate nomenclature. Now, ABC Namebank is an excellent source for global naming solutions, and over two decades has acquired world-class reputation and know-how on corporate naming and global domain issues. This level of specialization is unmatched by any other agency in the world. From its inception, ABC operates from a sophisticated, custom built, multi-million dollar facility north of Toronto, with a branch office in New York.

Mr. Javed can be contacted at 212-697-7700 or nj@njabc.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.