Editorial Board   Guest Author

Ms. Abatangle

Amy Abatangle

Executive Vice President & General Manager, Untangle

Amy Abatangle is executive vice president and general manager of Untangle's gateway division. Ms. Abatangle is responsible for delivering products to help organizations gain visibility into and control over their networks. Untangle's integrated suite of security software and appliances provide enterprise-grade capabilities yet consumer-oriented simplicity to over 400,000 customers--protecting nearly 5 million people, their computers and networks. Prior to joining the Untangle team, Ms. Abatangle had her own consulting practice with a focus on digital marketing. She worked with startup companies in online gaming, clean tech, and social media. Before striking out on her own, Ms. Abatangle held various e-commerce roles including managing sales operations for the online Apple store and leading global e-business and call center operations for Oracle university. Early in her career, Ms. Abatangle held various product management and development roles in startups at security software and digital media companies. Ms. Abatangle began her career in the early days of web development after teaching herself HTML, web server administration and Unix in her spare time as a doctoral fellow in English and Comparative Literature and Theory at Columbia University.

Please visit www.untangle.com for more information.

Ms. Abatangle can be contacted at 866-233-2296 or info@untangle.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.