Editorial Board   Guest Author

Mr. Fistrovich

George Fistrovich

Executive Chef, The Ritz Carlton Naples

Executive Chef George Fistrovich joined The Ritz-Carlton Resorts of Naples in June 2011, after six years at The Ritz-Carlton Key Biscayne, Miami. His culinary career spans over 30 years in seven countries and four continents.

Chef Fistrovich began his career in New York City, at the famous Tavern on the Green. His journey led him to France as a Stagiare with some of the leading three Star Michelin chefs of that time, Mark Meneau, Roger Verge, Jacques Lameloise and Michel Guerard. Upon his return, Chef Fistrovich was recruited at age 27 to run the prestigious Hayman Island resort in Australia. Followed by four years in Singapore where he worked at The Marina Mandarin, leading a team of 130 chefs.

Chef Fistrovich was voted one of the rising stars in America in 1998 when he led the kitchens at The Delano in Miami Beach. Shortly after, Chef Fistrovich was recruited to be part of the opening team at The Royal Towers in Atlantis where he commanded a Chef Brigade of over 420 cooks. Upon completion of the Atlantis opening he moved to London to lead the prestigious Harrods's of London's kitchen, and thereafter The Shangri La group in Beijing China.

Most recently, as Executive Chef for The Ritz-Carlton Resorts of Naples, Chef Fistrovich is responsible for the direction and development of a 100+ member culinary team. His passion for providing guests with the finest and freshest ingredients led him to introduce the hotel to growing fresh lettuces in a Hydroponic farm on property, a first.

Please visit http://www.ritzcarlton.com for more information.

Mr. Fistrovich can be contacted at +1 239-514-6074 or george.fistrovich@ritzcarlton.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.