Editorial Board   Guest Author

Mr. Young

Alan E. Young

CEO & Co-founder, Puzzle Partner, Ltd.

Alan E. Young began his travel and hotel technology focused career 25 years ago in operations at the Four Seasons Hotels in Toronto. As his passion for the technology aspect of the hospitality industry intensified, he transitioned from operations and began to focus on the technologies that were going to be propelling the hotel and travel industry forward for many years to come. Today, Mr. Young is the President and Co-Founder of Puzzle Partner Ltd., a strategic and tactical marketing and public relations firm that specializes in helping travel and hotel technology companies achieve winning performance and dramatic growth. Through the implementation of proper messaging and content strategies, Puzzle Partner enables their clients to garner greater visibility and ultimately an increase in revenues. Previously, Mr. Young has held key executive positions with Newtrade Technologies (Expedia), Hotel Information Systems (Softbrands), Hotel Booking Solutions and Infor, the worlds third largest ERP software company Mr. Young is past Chair of the Board of Directors of the Open Travel Alliance, a global hospitality/travel industry technology standards association. Mr. Young has also been very involved with other industry organizations most notably AHLA, HEDNA and HTNG. He is a sought-after guest speaker that has been invited to present at World Travel Mart, ITB, HITEC, HEDNA, The HOT Conference and several other global industry events. Mr. Young also sits on the Advisory board of several innovative travel technology firms helping them develop their sales, branding and marketing strategies in order that they gain a very quick foothold in an extremely complex and competitive industry.

Please visit www.puzzlepartner.ca for more information.

Mr. Young can be contacted at 705-241-5244 or alan@puzzlepartner.ca

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.