Editorial Board   Guest Author

Mr. Young

Alan E. Young

CEO & Co-founder, Puzzle Partner, Ltd.

Alan E. Young began his travel and hotel technology focused career 25 years ago in operations at the Four Seasons Hotels in Toronto. As his passion for the technology aspect of the hospitality industry intensified, he transitioned from operations and began to focus on the technologies that were going to be propelling the hotel and travel industry forward for many years to come. Today, Mr. Young is the President and Co-Founder of Puzzle Partner Ltd., a strategic and tactical marketing and public relations firm that specializes in helping travel and hotel technology companies achieve winning performance and dramatic growth. Through the implementation of proper messaging and content strategies, Puzzle Partner enables their clients to garner greater visibility and ultimately an increase in revenues. Previously, Mr. Young has held key executive positions with Newtrade Technologies (Expedia), Hotel Information Systems (Softbrands), Hotel Booking Solutions and Infor, the worlds third largest ERP software company Mr. Young is past Chair of the Board of Directors of the Open Travel Alliance, a global hospitality/travel industry technology standards association. Mr. Young has also been very involved with other industry organizations most notably AHLA, HEDNA and HTNG. He is a sought-after guest speaker that has been invited to present at World Travel Mart, ITB, HITEC, HEDNA, The HOT Conference and several other global industry events. Mr. Young also sits on the Advisory board of several innovative travel technology firms helping them develop their sales, branding and marketing strategies in order that they gain a very quick foothold in an extremely complex and competitive industry.

Please visit www.puzzlepartner.ca for more information.

Mr. Young can be contacted at 705-241-5244 or alan@puzzlepartner.ca

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.