Editorial Board   Guest Author

Mr. Young

Alan E. Young

CEO & Co-founder, Puzzle Partner, Ltd.

Alan E. Young began his travel and hotel technology focused career 25 years ago in operations at the Four Seasons Hotels in Toronto. As his passion for the technology aspect of the hospitality industry intensified, he transitioned from operations and began to focus on the technologies that were going to be propelling the hotel and travel industry forward for many years to come. Today, Mr. Young is the President and Co-Founder of Puzzle Partner Ltd., a strategic and tactical marketing and public relations firm that specializes in helping travel and hotel technology companies achieve winning performance and dramatic growth. Through the implementation of proper messaging and content strategies, Puzzle Partner enables their clients to garner greater visibility and ultimately an increase in revenues. Previously, Mr. Young has held key executive positions with Newtrade Technologies (Expedia), Hotel Information Systems (Softbrands), Hotel Booking Solutions and Infor, the worlds third largest ERP software company Mr. Young is past Chair of the Board of Directors of the Open Travel Alliance, a global hospitality/travel industry technology standards association. Mr. Young has also been very involved with other industry organizations most notably AHLA, HEDNA and HTNG. He is a sought-after guest speaker that has been invited to present at World Travel Mart, ITB, HITEC, HEDNA, The HOT Conference and several other global industry events. Mr. Young also sits on the Advisory board of several innovative travel technology firms helping them develop their sales, branding and marketing strategies in order that they gain a very quick foothold in an extremely complex and competitive industry.

Please visit www.puzzlepartner.ca for more information.

Mr. Young can be contacted at 705-241-5244 or alan@puzzlepartner.ca

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.