Editorial Board   Guest Author

Mr. Young

Alan E. Young

CEO & Co-founder, Puzzle Partner, Ltd.

Alan E. Young began his travel and hotel technology focused career 25 years ago in operations at the Four Seasons Hotels in Toronto. As his passion for the technology aspect of the hospitality industry intensified, he transitioned from operations and began to focus on the technologies that were going to be propelling the hotel and travel industry forward for many years to come. Today, Mr. Young is the President and Co-Founder of Puzzle Partner Ltd., a strategic and tactical marketing and public relations firm that specializes in helping travel and hotel technology companies achieve winning performance and dramatic growth. Through the implementation of proper messaging and content strategies, Puzzle Partner enables their clients to garner greater visibility and ultimately an increase in revenues. Previously, Mr. Young has held key executive positions with Newtrade Technologies (Expedia), Hotel Information Systems (Softbrands), Hotel Booking Solutions and Infor, the worlds third largest ERP software company Mr. Young is past Chair of the Board of Directors of the Open Travel Alliance, a global hospitality/travel industry technology standards association. Mr. Young has also been very involved with other industry organizations most notably AHLA, HEDNA and HTNG. He is a sought-after guest speaker that has been invited to present at World Travel Mart, ITB, HITEC, HEDNA, The HOT Conference and several other global industry events. Mr. Young also sits on the Advisory board of several innovative travel technology firms helping them develop their sales, branding and marketing strategies in order that they gain a very quick foothold in an extremely complex and competitive industry.

Please visit www.puzzlepartner.ca for more information.

Mr. Young can be contacted at 705-241-5244 or alan@puzzlepartner.ca

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.