Editorial Board   Guest Author

Mr. Cameron

Tyler Cameron

Public Relations Account Manager, Slice Communications

Tyler Cameron is a public relations account manager at Slice Communications, a premier Philadelphia agency comprised of fully dedicated public relations and social media teams. Mr. Cameron provides clients with actionable content and data-oriented approaches that help them to expand awareness and grow their audience. Prior to joining Slice, Mr. Cameron studied strategic communication and business at Temple University, from which he graduated in the spring of 2015. Mr. Cameron served as the vice president of Temple University's chapter of the Public Relations Student Society of America. In this position, Mr. Cameron oversaw the organization and orchestrated chapter programming, in which he organized and executed multiple panels and events with industry professionals, students, alumni, and Temple University professors. Mr. Cameron was a former intern at Slice Communications responsible for securing a number of impressive media placements for a variety of clients. His other experience includes coordinating social media efforts for a Philadelphia startup and executing guerilla marketing initiatives for music streaming service, Spotify. Through his coursework and experience in the industries of communication and business, Mr. Cameron has become proficient in storytelling and writing for the eye and the ear. He is a motivated, big-picture thinker who takes initiative and works swimmingly in creative team environments.

Please visit http://www.slicecommunications.com for more information.

Mr. Cameron can be contacted at 215-600-0050 or tcameron@slicecommunications.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.