Editorial Board   Guest Author

Mr. Cameron

Tyler Cameron

Public Relations Account Manager, Slice Communications

Tyler Cameron is a public relations account manager at Slice Communications, a premier Philadelphia agency comprised of fully dedicated public relations and social media teams. Mr. Cameron provides clients with actionable content and data-oriented approaches that help them to expand awareness and grow their audience. Prior to joining Slice, Mr. Cameron studied strategic communication and business at Temple University, from which he graduated in the spring of 2015. Mr. Cameron served as the vice president of Temple University's chapter of the Public Relations Student Society of America. In this position, Mr. Cameron oversaw the organization and orchestrated chapter programming, in which he organized and executed multiple panels and events with industry professionals, students, alumni, and Temple University professors. Mr. Cameron was a former intern at Slice Communications responsible for securing a number of impressive media placements for a variety of clients. His other experience includes coordinating social media efforts for a Philadelphia startup and executing guerilla marketing initiatives for music streaming service, Spotify. Through his coursework and experience in the industries of communication and business, Mr. Cameron has become proficient in storytelling and writing for the eye and the ear. He is a motivated, big-picture thinker who takes initiative and works swimmingly in creative team environments.

Please visit http://www.slicecommunications.com for more information.

Mr. Cameron can be contacted at 215-600-0050 or tcameron@slicecommunications.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.