Editorial Board   Guest Author

Mr. Cameron

Tyler Cameron

Public Relations Account Manager, Slice Communications

Tyler Cameron is a public relations account manager at Slice Communications, a premier Philadelphia agency comprised of fully dedicated public relations and social media teams. Mr. Cameron provides clients with actionable content and data-oriented approaches that help them to expand awareness and grow their audience. Prior to joining Slice, Mr. Cameron studied strategic communication and business at Temple University, from which he graduated in the spring of 2015. Mr. Cameron served as the vice president of Temple University's chapter of the Public Relations Student Society of America. In this position, Mr. Cameron oversaw the organization and orchestrated chapter programming, in which he organized and executed multiple panels and events with industry professionals, students, alumni, and Temple University professors. Mr. Cameron was a former intern at Slice Communications responsible for securing a number of impressive media placements for a variety of clients. His other experience includes coordinating social media efforts for a Philadelphia startup and executing guerilla marketing initiatives for music streaming service, Spotify. Through his coursework and experience in the industries of communication and business, Mr. Cameron has become proficient in storytelling and writing for the eye and the ear. He is a motivated, big-picture thinker who takes initiative and works swimmingly in creative team environments.

Please visit http://www.slicecommunications.com for more information.

Mr. Cameron can be contacted at 215-600-0050 or tcameron@slicecommunications.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.