Editorial Board   Guest Author

Mr. Pirri

Eugenio Pirri

Chief People & Culture Officer, The Dorchester Collection

As the chief people & culture officer for the London-based Dorchester Collection, Eugenio Pirri and his team are responsible for all aspects of Human Resources, Learning and Development, Employee & Guest Engagement, Innovation, Corporate Responsibility and The Dorchester Collection Academy Centre which offers high-calibre learning and development to external audiences globally. In his role, he works with all functions in the business to ensure people are the cornerstone of every business decision.

Mr. Pirri is a well-rounded professional with an exceptional background in people leadership, organisational development, people practices, education, development and operations; global experience within diverse cultures and attitudes. He leads the business and change by thoughtfully challenging the status quo, disrupting traditional ways of thinking, showing common ground where needed and building long term sustainable people and strategic initiatives.

Mr. Pirri has over 30 years of operations and people resources experience, a proven success record in people management, operational performance, human resources, organisational development, finance, change management, employee relations, grounded in a holistic approach to employee and guest engagement within all constituents of the business. He has knowledge and experience operating and managing in several countries including the United Kingdom, Canada, United States, France, Italy, Germany, Switzerland and Japan.

He and his team have been awarded several accolades including Distinction in Talent Management by the HR Distinction Awards, Excellence in Employee Engagement from HR in Hospitality and Employee Engagement Company of the Year by the Employee Engagement Awards. Mr. Pirri has been recognised as HR Director of the Year and, for the past five years, has been ranked in the HR Most Influential List by HR Magazine. He is regularly asked to provide his views and opinion in the media and, in 2016, published his first book, Be A People Leader - A Sustainable Framework for Achieving your Full Potential. You can follow him on LinkedIn and Twitter.


Please visit http://www.dorchestercollection.com for more information.

Mr. Pirri can be contacted at +44 207-629-8888 or eugenio.pirri@dorchestercollection.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.