Editorial Board   Guest Author

Mr. Pirri

Eugenio Pirri

Chief People & Culture Officer, The Dorchester Collection

As the chief people & culture officer for the London-based Dorchester Collection, Eugenio Pirri and his team are responsible for all aspects of Human Resources, Learning and Development, Employee & Guest Engagement, Innovation, Corporate Responsibility and The Dorchester Collection Academy Centre which offers high-calibre learning and development to external audiences globally. In his role, he works with all functions in the business to ensure people are the cornerstone of every business decision.

Mr. Pirri is a well-rounded professional with an exceptional background in people leadership, organisational development, people practices, education, development and operations; global experience within diverse cultures and attitudes. He leads the business and change by thoughtfully challenging the status quo, disrupting traditional ways of thinking, showing common ground where needed and building long term sustainable people and strategic initiatives.

Mr. Pirri has over 30 years of operations and people resources experience, a proven success record in people management, operational performance, human resources, organisational development, finance, change management, employee relations, grounded in a holistic approach to employee and guest engagement within all constituents of the business. He has knowledge and experience operating and managing in several countries including the United Kingdom, Canada, United States, France, Italy, Germany, Switzerland and Japan.

He and his team have been awarded several accolades including Distinction in Talent Management by the HR Distinction Awards, Excellence in Employee Engagement from HR in Hospitality and Employee Engagement Company of the Year by the Employee Engagement Awards. Mr. Pirri has been recognised as HR Director of the Year and, for the past five years, has been ranked in the HR Most Influential List by HR Magazine. He is regularly asked to provide his views and opinion in the media and, in 2016, published his first book, Be A People Leader - A Sustainable Framework for Achieving your Full Potential. You can follow him on LinkedIn and Twitter.


Please visit http://www.dorchestercollection.com for more information.

Mr. Pirri can be contacted at 44-0-207-629-8888 or eugenio.pirri@dorchestercollection.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.